How A Simple Formula Can Turn Even The Worst Letter Writer Into An Expert Many physical therapy and chiropractic practice managers come to us in a fit of frustration looking for an explanation as to why their physician letters don’t produce results. That’s why today we want to show you the four crummiest letters we’ve ever seen along with a simple formula you can use to fix them. If that sounds worthwhile, grab a red Sharpie, and get ready to become a master copywriter. We think you’ll find it’s worth the effort - powerful strategic campaigns directed to physicians can be one of the most efficient and productive ways to influence referral patterns.
About David SteinbergSenior Consultant & Founder PT Referral Machine, a turnkey marketing solution exclusively for physical therapists.
What Physicians Won’t Tell You About The Marketing They DO Read
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How To Know If Your Receptionist Is Slowly Starving Your Practice
Incoming Call Training for PTs
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Poor communication techniques can cost even the tiniest office $1000s per day, and most practitioners don’t have the foggiest clue about what they are missing until they hear it with their own ears…
Very early in our […]
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PTRM Websites For Physical Therapists – User Experience & SEO
If you want your clinic’s website to attract visitors, it needs only two things: A good user experience and site ranking for select keywords so searchers can find it.
A good user experience requires appealing content, responsive design, loading speed, and […]
Physical Therapy Marketing To Consumers – The Results Formula
Follow the results formula and get predictable, profitable results. The formula has four elements. In order to spur maximum response, each element has a critical communication mission as described below.
- Interrupt – Get the attention of your target audience. This is done with […]
Local Search For PTs – Internal Link Building
What’s internal link building for your website and why should you care? The same way
Email Marketing For Physical Therapists – Getting Started
Email Marketing For Physical Therapists:
A big part of what we do is customize email messages for physical therapy patients. This means we spend a lot of time thinking about the information patients want and how they want to get it. It also means we hear what practice […]
- Physical Therapy Marketing Ideas: 6 Essentials For Making More Money Without Chasing Doctors For Referrals Gallery
Physical Therapy Marketing Ideas: 6 Essentials For Making More Money Without Chasing Doctors For Referrals6 Essentials, Consumer Marketing, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Practice Management
Physical Therapy Marketing Ideas: 6 Essentials For Making More Money Without Chasing Doctors For ReferralsDavid Steinberg2019-02-15T17:28:42-05:00
Marketing physical therapy to consumers – programs and concepts are included with Level 3 service plans or can be purchased separately.
Marketing Physical Therapy To Consumers Using Direct Response Treatment Themes
Back & Neck Pain | Chronic Pain | Joint Pain | Balance & Dizziness | Fall Assessment & Prevention […]