About David Steinberg

Senior Consultant & Founder PT Referral Machine, a turnkey marketing solution exclusively for physical therapists.

How To Fix The 2 Crummiest Physical Therapy Marketing Letters We’ve Ever Seen

2020-04-06T15:06:20-04:00

How A Simple Formula Can Turn Even The Worst Letter Writer Into An Expert Many physical therapy and chiropractic practice managers come to us in a fit of frustration looking for an explanation as to why their physician letters don’t produce results. That’s why today we want to show you the four crummiest letters we’ve ever seen along with a simple formula you can use to fix them. If that sounds worthwhile, grab a red Sharpie, and get ready to become a master copywriter. We think you’ll find it’s worth the effort - powerful strategic campaigns directed to physicians can be one of the most efficient and productive ways to influence referral patterns.

How To Fix The 2 Crummiest Physical Therapy Marketing Letters We’ve Ever Seen2020-04-06T15:06:20-04:00

How To Make Physician Letters Actually Generate Physical Therapy Referrals

2019-06-17T12:51:39-04:00

What Physicians Won’t Tell You About The Marketing They DO Read

In This post

Introduction

6 Reasons PTs Should Use Marketing Letters To Physicians

Preparing Your Letters

Tips To Avoid Common Strategy Goofs

Related Links

Free Physician Market Report

How To Make Physician Letters Actually Generate Physical Therapy Referrals2019-06-17T12:51:39-04:00

About incoming call training for PTs

2019-05-28T12:54:20-04:00

How To Know If Your Receptionist Is Slowly Starving Your Practice

Incoming Call Training for PTs

Schedule Call Training

Poor communication techniques can cost even the tiniest office $1000s per day, and most practitioners don’t have the foggiest clue about what they are missing until they hear it with their own ears…

Very early in our […]

About incoming call training for PTs2019-05-28T12:54:20-04:00

Best SEO Strategy for Physical Therapists

2019-01-27T08:17:26-05:00

Request Free SEO Report

PTRM Websites For Physical Therapists – User Experience & SEO

If you want your clinic’s website to attract visitors, it needs only two things: A good user experience and site ranking for select keywords so searchers can find it.

A good user experience requires appealing content, responsive design, loading speed, and […]

Best SEO Strategy for Physical Therapists2019-01-27T08:17:26-05:00

How to use direct response to aquire new patients

2019-06-22T07:36:54-04:00

Physical Therapy Marketing To Consumers – The Results Formula

Follow the results formula and get predictable, profitable results. The formula has four elements. In order to spur maximum response, each element has a critical communication mission as described below.

  1. Interrupt – Get the attention of your target audience. This is done with […]
How to use direct response to aquire new patients2019-06-22T07:36:54-04:00

Why Getting Post-Surgical Patients May Be Easier Than You Think…

2019-02-15T17:32:54-05:00

PTRM Pre-Post Surgical Marketing Program Sample of one marketing piece from a complete system for attracting orthopedic surgery candidates.

Why getting more post-surgical patients may be easier than you think…

One of the most common marketing challenges for independent physical therapists is getting a larger market share of […]

Why Getting Post-Surgical Patients May Be Easier Than You Think…2019-02-15T17:32:54-05:00

Email Marketing For Physical Therapists

2018-06-21T11:05:23-04:00

Email Marketing For Physical Therapists – Getting Started

Email Marketing For Physical Therapists:

A big part of what we do is customize email messages for physical therapy patients. This means we spend a lot of time thinking about the information patients want and how they want to get it. It also means we hear what practice […]

Email Marketing For Physical Therapists2018-06-21T11:05:23-04:00

Physical Therapy Marketing Ideas: 6 Essentials For Making More Money Without Chasing Doctors For Referrals

2019-02-15T17:28:42-05:00

competitive-advantage for independent physical therapists

Looking for physical therapy marketing ideas?

In addition to physical therapy marketing ideas proven to work, you also need results-oriented expert support to implement them. Obviously, that’s because the ideas are just the […]

Physical Therapy Marketing Ideas: 6 Essentials For Making More Money Without Chasing Doctors For Referrals2019-02-15T17:28:42-05:00

Marketing Physical Therapy To Consumers With Treatment Themes

2019-05-28T14:09:34-04:00

Marketing physical therapy to consumers –  programs and concepts are included with Level 3 service plans or can be purchased separately.

Marketing Physical Therapy To Consumers Using Direct Response  Treatment Themes

Back & Neck Pain | Chronic Pain | Joint Pain | Balance & Dizziness | Fall Assessment & Prevention […]

Marketing Physical Therapy To Consumers With Treatment Themes2019-05-28T14:09:34-04:00