Extra Dangerous For Physical Therapists – The Inbound Marketing Myth

By |2019-08-13T15:35:04-04:00August 12th, 2019|Branding, Consumer Marketing, Direct mail, Email Marketing, Physical Therapy Marketing, Social Media|

In This post

Introduction Inbound & Outbound Defined

Inbound Considerations & Problems

Combining Local Search With Outbound

Related Links

Local SEO Marketing Package

Consumer Direct Response Marketing Package

PT Marketing Boot Camp

Article: PT Marketing With Facebook

Article: Best SEO Strategy For Physical Therapists

The […]

Using Email To Increase Compliance And Generate Referrals

By |2019-11-08T12:35:09-05:00July 10th, 2019|Consumer Marketing, E1: Strategic Planning, E2: Internal Marketing, Email Marketing|

In This post

Introduction

4 Most Common Patient Email Marketing Mistakes

Email Content

Email Frequency

Offer Strategies

Email Capture Rates

Conclusion

Related Links

Physical Therapy Patient Email System

Internal Marketing Package 

Clinic Marketing Materials

Free Trial

Physical […]

What Physicians Won’t Tell You About The Marketing They DO Read

By |2019-05-28T12:43:22-04:00December 29th, 2017|Concept Updates, Consumer Marketing, Direct mail, Email Marketing, Event Marketing, Personal Development, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters, Practice Management, Social Media, Website|

Most physicians will tell physical therapists that they don’t read their mailers or marketing. They’ll also tell them that even if they did, it wouldn’t influence their referral behavior. But we know this isn’t quite true. Some mailers get read, while others do not. Some campaigns spur referral behavior, while others do not.
If you want […]

Marketing Resource Checklist

By |2019-05-28T11:11:47-04:00December 10th, 2017|6 Essentials, Branding, Consumer Marketing, Creative, Design, Direct mail, Email Marketing, Event Marketing, Personal Development, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters, Practice Management, Services, Social Media, Website|

For Physical Therapy Private Practice Owners & Managers

If your a private practice owner or marketing manager, this checklist will help you evaluate the cost and selection of services you need to run your marketing operations.

The checklist breaks down your services into the 6 Essential marketing services proven most important for independent private practices:

  1. Strategic Marketing Plan
  2. Internal […]

HIPAA Myth Costs Many Physical Therapy Clinics Tens of Thousands Each Year

By |2017-01-27T06:50:42-05:00May 15th, 2015|Consumer Marketing, Direct mail, Email Marketing, Physical Therapy Marketing, Practice Management|

Pondering HIPAAWe’re not sure why, but recently we have been receiving a flurry of inquiries about email marketing and HIPAA privacy rules. The common thread with these questions: Are physical therapists who use email marketing services (like the one you may be using included with […]