Introduction – What Is A PT Referral Machine?
If you’re a physical therapist, chances are you’ve heard about the PT Referral Machine, but maybe you aren’t quite sure what it is. The short answer is that the PT Referral Machine provides an affordable complete solution for marketing and growing your practice.
When you’re managing an independent clinic, you need to work on your website, patient brochures, physician materials, and ads. Without good marketing, it can be tough to compete. So at some point during a busy day treating, you need to find the time to cram in some marketing. But it’s not enough, just a beginning.
Do You Have Enough Time, Money, and Marketing Expertise To Get It Done?
Finally, you start searching the internet or calling around. This leads to contacting your website company, a graphic designer, and looking at Ad pricing. Your budget is limited, and you’re not quite sure the best way to spend it. As a result, you either take a chance or decide to hold off, but it’s a start…
Any Marketing You Do Is A Good Start, But It Usually Isn’t Enough Without The Right Support.
And after finding some time to put things in motion, you still don’t have the right content to support your next physician meeting. To add insult to injury, your graphic designer asks YOU to produce the copy for the brochure you hired them to create. If you’re like most clinic managers, it’s enough to make you want to pull your hair out.
At the end of the day, after all that effort, your marketing is a patch-work of concepts that get no results.
A PT Referral Machine Service Plan Is Like Having Your Own Marketing Department
With a PTRM Service Plan not only is everything handled for you, the marketing concepts are created and managed by an experienced team of physical therapy marketing experts. It’s like having your own marketing department.
PT Referral Machine service plans provide all Six Essential practice marketing components. The six essentials are: Strategic Planning, Internal Marketing, Website and Internet, Consumer Marketing, Physician Marketing, and, most importantly, an experienced team to handle it all for you.
Let’s take a quick look at each one of the six essential marketing system components: