PT Marketing Video – PTRM Preview
Introduction – What Is A PT Referral Machine?
If you’re a physical therapist, chances are you’ve heard about the PT Referral Machine, but maybe you aren’t quite sure what it is. The short answer is that the PT Referral Machine provides an affordable complete solution for marketing and growing your practice.
When you’re managing an independent clinic, you need to work on your website, patient brochures, physician materials, and ads. Without good marketing, it can be tough to compete. So at some point during a busy day treating, you need to find the time to cram in some marketing. But it’s not enough, just a beginning.
Do You Have Enough Time, Money, and Marketing Expertise To Get It Done?
Finally, you start searching the internet or calling around. This leads to contacting your website company, a graphic designer, and looking at Ad pricing. Your budget is limited, and you’re not quite sure the best way to spend it. As a result, you either take a chance or decide to hold off, but it’s a start…
Any Marketing You Do Is A Good Start, But It Usually Isn’t Enough Without The Right Support.
And after finding some time to put things in motion, you still don’t have the right content to support your next physician meeting. To add insult to injury, your graphic designer asks YOU to produce the copy for the brochure you hired them to create. If you’re like most clinic managers, it’s enough to make you want to pull your hair out.
At the end of the day, after all that effort, your marketing is a patch-work of concepts that get no results.
A PT Referral Machine Service Plan Is Like Having Your Own Marketing Department
With a PTRM Service Plan not only is everything handled for you, the marketing concepts are created and managed by an experienced team of physical therapy marketing experts. It’s like having your own marketing department.
PT Referral Machine service plans provide all Six Essential practice marketing components. The six essentials are: Strategic Planning, Internal Marketing, Website and Internet, Consumer Marketing, Physician Marketing, and, most importantly, an experienced team to handle it all for you.
Let’s take a quick look at each one of the six essential marketing system components:
Marketing IS NOT a dirty word for physical therapists - It's an important responsibility.
In health care, marketing’s job is to help facilitate a decision about diagnosis and treatment options. If you’re a physical therapist, that means it’s your responsibility to set up your marketing system to deliver helpful information about the benefits of care and provider selection.
To compete as an independent practitioner, it’s not enough to have a website with body parts to click on and exercise videos. Instead, you need to consider what patients really want to know along the complete spectrum of their care experience. Embracing that responsibility makes patient acquisition, retention, and referral growth infinitely easier.
The PT Referral Machine program provides all the Essentials required to make that happen.
The 6 Essentials
Essential 1: Strategic Planning.
Physical therapy marketing management begins with a solid plan. Your PT Referral Machine strategic plan is more than a simple budget. It’s created for you by senior consultants who take into account your practice growth goals, your unique marketplace, and return on investment. Your strategic plan gets updated periodically as your practice grows and changes. Take advantage of the extensive experience of your PTRM Senior Consultant and get off on the right track with a plan customized for your unique market and competition.
Essential 2: Internal Marketing.
The quickest and most affordable way to get your marketing program moving is to implement programs that appeal to your existing patients. Start powering your PT Referral Machine by building a strong internal marketing system that increases patient compliance, spurs reactivations, referrals, and builds new profit centers with cash-pay business.
Essential 3: Website.
You can’t build a marketing machine without integrating all the essential components of your marketing system with your website. Your website needs to be more than an online brochure to produce results; it needs engaging content that appeals to both visitors and the search engines with terms most relevant for your physical therapy clinic.
Essential 4: Consumer Marketing.
Take control over new patient leads with a complete customized program of proven advertising that fits your budget and unique market conditions.
Essential 5: Physician Marketing.
Physician marketing that works: Influence referral behavior with clinically relevant materials that showcase your programs and services.
Essential 6: Someone To Do It For You.
Get all your marketing details handled by your PTRM team. Your Project Manager works closely with you to make sure you not only have a winning plan, but the support you need to get it all done.
