About David Steinberg

Senior Consultant & Founder PT Referral Machine, a turnkey marketing solution exclusively for physical therapists.

The best advice for creating a physical therapy marketing plan.

By |2019-02-18T12:23:47-04:00February 14th, 2019|6 Essentials, E1: Strategic Planning, Physical Therapy Marketing, Practice Management|

About Physical Therapy Marketing Plans & Ideas

Physical Therapy Marketing Plans – Reduce Practice Anxiety With The Right Plan

In This post


Considerations Before Starting Your Plan

The Most Important Part Of Any Physical Therapy Marketing Plan

Testing Your Plan

Related Links

Strategic Marketing Plans For PTs […]

How To Fix The 2 Crummiest Physical Therapy Marketing Letters We’ve Ever Seen

By |2019-02-15T17:15:59-04:00January 25th, 2019|Direct mail, Physical Therapy Marketing To Physicians, Physician Letters|

How A Simple Formula Can Turn Even The Worst Letter Writer Into An Expert Many physical therapy and chiropractic practice managers come to us in a fit of frustration looking for an explanation as to why their physician letters don’t produce results. That’s why today we want to show you the four crummiest letters we’ve ever seen along with a simple formula you can use to fix them. If that sounds worthwhile, grab a red Sharpie, and get ready to become a master copywriter. We think you’ll find it’s worth the effort - powerful strategic campaigns directed to physicians can be one of the most efficient and productive ways to influence referral patterns.

How To Make Physician Letters Actually Generate Physical Therapy Referrals

By |2019-02-15T17:19:40-04:00January 22nd, 2019|Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters|

What Physicians Won’t Tell You About The Marketing They DO Read

In This post


6 Reasons PTs Should Use Marketing Letters To Physicians

Preparing Your Letters

Tips To Avoid Common Strategy Goofs

Related Links

Free Physician Market Report

Free Rx & Letter [...]

About incoming call training for PTs

By |2019-01-07T17:22:45-04:00January 7th, 2019|6 Essentials, Consumer Marketing, E2: Internal Marketing, Practice Management|

How To Know If Your Receptionist Is Slowly Starving Your Practice

Incoming Call Training for PTs

Call Training Events

Poor communication techniques can cost even the tiniest office $1000s per day, and most practitioners don’t have the foggiest clue about what they are missing until they hear it with their own ears…

Very early in our […]

Best SEO Strategy for Physical Therapists

By |2019-01-27T08:17:26-04:00December 28th, 2018|Consumer Marketing, E3: Website & Internet, Physical Therapy Marketing, SEO, Services|

Request Free SEO Report

PTRM Websites For Physical Therapists – User Experience & SEO

If you want your clinic’s website to attract visitors, it needs only two things: A good user experience and site ranking for select keywords so searchers can find it.

A good user experience requires appealing content, responsive design, loading speed, and […]

How to use direct response to aquire new patients

By |2018-12-28T13:51:48-04:00December 28th, 2018|6 Essentials, Consumer Marketing, Physical Therapy Marketing|

Physical Therapy Marketing To Consumers – The Results Formula

Follow the results formula and get predictable, profitable results. The formula has four elements. In order to spur maximum response, each element has a critical communication mission as described below.

  1. Interrupt – Get the attention of your target audience. This is done with […]

Why Getting Post-Surgical Patients May Be Easier Than You Think…

By |2019-02-15T17:32:54-04:00December 4th, 2018|Concept Updates, Consumer Marketing, Physical Therapy Marketing|

PTRM Pre-Post Surgical Marketing Program Sample of one marketing piece from a complete system for attracting orthopedic surgery candidates.

Why getting more post-surgical patients may be easier than you think…

One of the most common marketing challenges for independent physical therapists is getting a larger market share of […]

Increase PT Billing At Least 51% In Almost Any Physical Therapy Practice With This Worksheet

By |2018-09-28T13:01:58-04:00September 27th, 2018|Physical Therapy Marketing, Practice Management|

Shop Free Trial

The chart below helps you break down what needs to happen in your clinic in order to leverage your marketing and advertising for maximum Return On Investment. Click the tabs to get a more complete explanation of how the PT Referral Machine process works to help […]

Email Marketing For Physical Therapists

By |2018-06-21T11:05:23-04:00June 21st, 2018|Practice Management|

Email Marketing For Physical Therapists – Getting Started

Email Marketing For Physical Therapists:

A big part of what we do is customize email messages for physical therapy patients. This means we spend a lot of time thinking about the information patients want and how they want to get it. It also means we hear what practice […]