About David Steinberg

Senior Consultant & Founder PT Referral Machine, a turnkey marketing solution exclusively for physical therapists.

PT Practice Growth Strategy: Increase PT Billing At Least 51% In Almost Any Physical Therapy Practice With This Worksheet

By |2019-07-16T11:51:12-04:00July 15th, 2019|E1: Strategic Planning, E2: Internal Marketing, E3: Website & Internet, Physical Therapy Marketing, Practice Management|

PT Practice Growth Strategy Step By Step

The Base Line – Your Numbers Right Now

Current Monthly Patient Flow: Tracking your marketing progress starts with gathering some basic information. To begin, you need a “lead” activity base line. A new patient lead is anyone who contacts you that is not currently receiving care and asks about […]

Using Email To Increase Compliance And Generate Referrals

By |2019-07-11T12:04:45-04:00July 10th, 2019|Consumer Marketing, E1: Strategic Planning, E2: Internal Marketing, Email Marketing|

In This post


4 Most Common Patient Email Marketing Mistakes

Email Content

Email Frequency

Offer Strategies

Email Capture Rates


Related Links

Physical Therapy Patient Email System

Internal Marketing Package 

Clinic Marketing Materials

Free Trial

Physical […]

Increase New Patient Aquisition Rates With Team Training

By |2019-06-20T16:32:51-04:00June 20th, 2019|6 Essentials, Consumer Marketing, E1: Strategic Planning, E2: Internal Marketing, E3: Website & Internet, Physical Therapy Marketing To Physicians, Practice Management|

Patient Acquisition System Helps Independent PT Practitioners Control Growth 

Is your patient acquisition system strong enough to pull you out of a sales slump? If you answered yes, congratulations! You’re part of an elite group of independent practitioners who have already discovered how to control practice growth. If you answered no, we want you to know […]

The New Frontier In Practice Management For Physical Therapists et al

By |2019-06-14T16:07:49-04:00June 14th, 2019|6 Essentials, Consumer Marketing, E1: Strategic Planning, Personal Development, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Practice Management|

The next competitive test for leading providers: Can they make the transition from transactional data management to content management?

I recently read an article written by the Senior Editor of Medical Economics, Gail Garfinkel Weiss,  titled The New Doctor-Patient Paradigm (June 2008). The article describes how information technology and insurance has fundamentally changed the […]

The best advice for creating a physical therapy marketing plan.

By |2019-06-24T17:33:51-04:00February 14th, 2019|6 Essentials, E1: Strategic Planning, Physical Therapy Marketing, Practice Management|

About Physical Therapy Marketing Plans & Ideas

Physical Therapy Marketing Plans – Reduce Practice Anxiety With The Right Plan

In This post


Considerations Before Starting Your Plan

The Most Important Part Of Any Physical Therapy Marketing Plan

Testing Your Plan

Related Links

Strategic Marketing Plans [...]

How To Fix The 2 Crummiest Physical Therapy Marketing Letters We’ve Ever Seen

By |2019-02-15T17:15:59-04:00January 25th, 2019|Direct mail, Physical Therapy Marketing To Physicians, Physician Letters|

How A Simple Formula Can Turn Even The Worst Letter Writer Into An Expert Many physical therapy and chiropractic practice managers come to us in a fit of frustration looking for an explanation as to why their physician letters don’t produce results. That’s why today we want to show you the four crummiest letters we’ve ever seen along with a simple formula you can use to fix them. If that sounds worthwhile, grab a red Sharpie, and get ready to become a master copywriter. We think you’ll find it’s worth the effort - powerful strategic campaigns directed to physicians can be one of the most efficient and productive ways to influence referral patterns.

How To Make Physician Letters Actually Generate Physical Therapy Referrals

By |2019-06-17T12:51:39-04:00January 22nd, 2019|Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters|

What Physicians Won’t Tell You About The Marketing They DO Read

In This post


6 Reasons PTs Should Use Marketing Letters To Physicians

Preparing Your Letters

Tips To Avoid Common Strategy Goofs

Related Links

Free Physician Market Report

About incoming call training for PTs

By |2019-05-28T12:54:20-04:00January 7th, 2019|6 Essentials, Consumer Marketing, E2: Internal Marketing, Practice Management|

How To Know If Your Receptionist Is Slowly Starving Your Practice

Incoming Call Training for PTs

Schedule Call Training

Poor communication techniques can cost even the tiniest office $1000s per day, and most practitioners don’t have the foggiest clue about what they are missing until they hear it with their own ears…

Very early in our […]

Best SEO Strategy for Physical Therapists

By |2019-01-27T08:17:26-04:00December 28th, 2018|Consumer Marketing, E3: Website & Internet, Physical Therapy Marketing, SEO, Services|

Request Free SEO Report

PTRM Websites For Physical Therapists – User Experience & SEO

If you want your clinic’s website to attract visitors, it needs only two things: A good user experience and site ranking for select keywords so searchers can find it.

A good user experience requires appealing content, responsive design, loading speed, and […]

How to use direct response to aquire new patients

By |2019-06-22T07:36:54-04:00December 28th, 2018|6 Essentials, Consumer Marketing, Physical Therapy Marketing|

Physical Therapy Marketing To Consumers – The Results Formula

Follow the results formula and get predictable, profitable results. The formula has four elements. In order to spur maximum response, each element has a critical communication mission as described below.

  1. Interrupt – Get the attention of your target audience. This is done with […]