About David Steinberg

Senior Consultant & Founder PT Referral Machine, a turnkey marketing solution exclusively for physical therapists.

How To Make Physician Letters Actually Generate Physical Therapy Referrals

By |2019-01-23T17:21:24+00:00January 22nd, 2019|Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters|

Contrary to what many PTs say, physicians do read a certain type of physical therapy referral letter. How do we know? We know because we ask.

For example, we ask physicians if they read physical marketing letters from physical therapists. The typical answer is no. But if you ask them if they read letters about […]

About incoming call training for PTs

By |2019-01-07T17:22:45+00:00January 7th, 2019|6 Essentials, Consumer Marketing, E2: Internal Marketing, Practice Management|

How To Know If Your Receptionist Is Slowly Starving Your Practice

Incoming Call Training for PTs

Call Training Events

Poor communication techniques can cost even the tiniest office $1000s per day, and most practitioners don’t have the foggiest clue about what they are missing until they hear it with their own ears…

Very early in our […]

Best SEO Strategy for Physical Therapists

By |2019-01-03T18:30:09+00:00December 28th, 2018|Consumer Marketing, E3: Website & Internet, Physical Therapy Marketing, SEO, Services|

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PTRM Websites For Physical Therapists – User Experience & SEO

If you want your clinic’s website to attract visitors, it needs only two things: A good user experience and site ranking for select keywords so searchers can find it.

A good user experience requires appealing content, responsive design, loading speed, and […]

How to use direct response to aquire new patients

By |2018-12-28T13:51:48+00:00December 28th, 2018|6 Essentials, Consumer Marketing, Physical Therapy Marketing|

Physical Therapy Marketing To Consumers – The Results Formula

Follow the results formula and get predictable, profitable results. The formula has four elements. In order to spur maximum response, each element has a critical communication mission as described below.

  1. Interrupt – Get the attention of your target audience. This is done with […]

Why Getting Post-Surgical Patients May Be Easier Than You Think…

By |2019-01-15T16:10:51+00:00December 4th, 2018|Concept Updates, Consumer Marketing, Physical Therapy Marketing|

PTRM Pre-Post Surgical Marketing Program Sample of one marketing piece from a complete system for attracting orthopedic surgery candidates.

Why getting more post-surgical patients may be easier than you think…

One of the most common marketing challenges for independent physical therapists is getting a larger market share of […]

Increase PT Billing At Least 51% In Almost Any Physical Therapy Practice With This Worksheet

By |2018-09-28T13:01:58+00:00September 27th, 2018|Physical Therapy Marketing, Practice Management|

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The chart below helps you break down what needs to happen in your clinic in order to leverage your marketing and advertising for maximum Return On Investment. Click the tabs to get a more complete explanation of how the PT Referral Machine process works to help […]

Email Marketing For Physical Therapists

By |2018-06-21T11:05:23+00:00June 21st, 2018|Practice Management|

Email Marketing For Physical Therapists – Getting Started

Email Marketing For Physical Therapists:

A big part of what we do is customize email messages for physical therapy patients. This means we spend a lot of time thinking about the information patients want and how they want to get it. It also means we hear what practice […]

Physical Therapy Marketing Ideas: 6 Essentials For Making More Money Without Chasing Doctors For Referrals

By |2018-09-10T13:25:37+00:00June 5th, 2018|6 Essentials, Consumer Marketing, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Practice Management|

competitive-advantage for independent physical therapists

Looking for physical therapy marketing ideas?

In addition to physical therapy marketing ideas proven to work, you also need results-oriented expert support to implement them. Obviously, that’s because the ideas are just the […]

Marketing Physical Therapy To Consumers With Treatment Themes

By |2019-01-06T07:26:34+00:00May 14th, 2018|6 Essentials, Consumer Marketing, Physical Therapy Marketing|

Marketing physical therapy to consumers –  programs and concepts are included with Level 3 service plans or can be purchased separately.

Marketing Physical Therapy To Consumers Using Direct Response  Treatment Themes

Back & Neck Pain | Chronic Pain | Joint Pain | Balance & Dizziness | Fall Assessment & Prevention […]