About David Steinberg

Senior Consultant & Founder PT Referral Machine, a turnkey marketing solution exclusively for physical therapists.

How To Fix The 2 Crummiest Physical Therapy Marketing Letters We’ve Ever Seen

2021-02-22T17:10:35-05:00

How A Simple Formula Can Turn Even The Worst Letter Writer Into An Expert Many physical therapy and chiropractic practice managers come to us in a fit of frustration looking for an explanation as to why their physician letters don’t produce results. That’s why today we want to show you the four crummiest letters we’ve ever seen along with a simple formula you can use to fix them. If that sounds worthwhile, grab a red Sharpie, and get ready to become a master copywriter. We think you’ll find it’s worth the effort - powerful strategic campaigns directed to physicians can be one of the most efficient and productive ways to influence referral patterns.

How To Fix The 2 Crummiest Physical Therapy Marketing Letters We’ve Ever Seen2021-02-22T17:10:35-05:00

How To Make Physician Letters Actually Generate Physical Therapy Referrals

2021-02-18T11:57:40-05:00

What Physicians Won’t Tell You About The Marketing They DO Read

In This post

Introduction

6 Reasons PTs Should Use Marketing Letters To Physicians

Preparing Your Letters

Tips To Avoid Common Strategy Goofs

Related Links

Free Physician Market Report

How To Make Physician Letters Actually Generate Physical Therapy Referrals2021-02-18T11:57:40-05:00

Who Said Direct Mail For Marketing Physical Therapy Is Dead?

2021-01-27T14:21:07-05:00

We hope you don’t fall for this one…

If your marketing guru tells you that direct mail is dead and that you should focus most of your attention on internet strategies, you may want to read on.

Sure, internet marketing is important, but direct mail is far from dead. In fact, the National Mail Order Association projects […]

Who Said Direct Mail For Marketing Physical Therapy Is Dead?2021-01-27T14:21:07-05:00

How To Know If Your Phone Reception Is Slowly Starving Your Clinic

2020-09-16T14:41:27-04:00

Diagnosing & Treating The Silent Practice Killer – Business Lost Over The Phone

About Receptionist Call Training

In This post

How Much Business Is Lost On The Phone

Booking Strategy

Caller Engagement

Lead Capture

Patient Confidence

Call Training

PTRM Newsletter Signup

Related Links

Incoming Call […]

How To Know If Your Phone Reception Is Slowly Starving Your Clinic2020-09-16T14:41:27-04:00

PT Practice Growth Strategy: Increase PT Billing At Least 51% In Almost Any Physical Therapy Practice With This Worksheet

2021-03-01T17:35:37-05:00

PT Practice Growth Strategy Step By Step

The Base Line – Your Numbers Right Now

Current Monthly Patient Flow: Tracking your marketing progress starts with gathering some basic information. To begin, you need a “lead” activity base line. A new patient lead is anyone who contacts you that is not currently receiving care and asks about […]

PT Practice Growth Strategy: Increase PT Billing At Least 51% In Almost Any Physical Therapy Practice With This Worksheet2021-03-01T17:35:37-05:00

Best Physical Therapy Brochures – Content for Patient Acquisition

2020-02-18T09:06:43-05:00

An Insider’s View On Best Physical Therapy Brochures

Two types of PT brochures: One type gathers dust in your waiting room while the other makes the phone ring… Which one would you prefer?

In This post

Introduction

How To Build The Best PT Brochure

PT Brochures With Two Purposes

Underperforming […]

Best Physical Therapy Brochures – Content for Patient Acquisition2020-02-18T09:06:43-05:00

Physical Therapy Employment Mistakes: Legal Trends Impacting Independent Practitioners

2020-02-18T09:07:20-05:00

In This post

Introduction

Top 3 Employment Law Issues Facing Physical Therapy Clinics

Employee Misclassification/Wage and Hour Compliance

Anti-Discrimination Laws

Whistleblower and Retaliation Protections

Related Links

Physical Therapy Marketing Bootcamp 

Employment Law - Free Constangy Consultation

Constangy Employment & Labor Insider | E-Newsletter Sign-Up Physical […]

Physical Therapy Employment Mistakes: Legal Trends Impacting Independent Practitioners2020-02-18T09:07:20-05:00

Extra Dangerous For Physical Therapists – The Inbound Marketing Myth

2019-08-13T15:35:04-04:00

In This post

Introduction Inbound & Outbound Defined

Inbound Considerations & Problems

Combining Local Search With Outbound

Related Links

Local SEO Marketing Package

Consumer Direct Response Marketing Package

PT Marketing Boot Camp

Article: PT Marketing With Facebook

Article: Best SEO Strategy For Physical Therapists

The […]

Extra Dangerous For Physical Therapists – The Inbound Marketing Myth2019-08-13T15:35:04-04:00

Physical Therapy Websites – Which One Is Right For Your Practice?

2019-08-02T16:19:05-04:00

In This post

Physical Therapy Websites – Introduction

About The Web War For Patients

Choosing The Right Platform and Agency

Services You Can Do Without

Related Links

Free Trial Free Website & SEO Analysis

Physical Therapy Websites – Which One Is Right For Your Practice?2019-08-02T16:19:05-04:00

Using Email To Increase Compliance And Generate Referrals

2019-11-08T12:35:09-05:00

In This post

Introduction

4 Most Common Patient Email Marketing Mistakes

Email Content

Email Frequency

Offer Strategies

Email Capture Rates

Conclusion

Related Links

Physical Therapy Patient Email System

Internal Marketing Package 

Clinic Marketing Materials

Free Trial

Physical […]

Using Email To Increase Compliance And Generate Referrals2019-11-08T12:35:09-05:00

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