From The Trenches Physical Therapy Marketing Blog2019-01-18T09:58:36-05:00

How To Fix The 2 Crummiest Physical Therapy Marketing Letters We’ve Ever Seen

By |January 25th, 2021|Categories: Direct mail, Physical Therapy Marketing To Physicians, Physician Letters|

How A Simple Formula Can Turn Even The Worst Letter Writer Into An Expert Many physical therapy and chiropractic practice managers come to us in a fit of frustration looking for an explanation as to why their physician letters don’t produce results. That’s why today we want to show you the four crummiest letters we’ve ever seen along with a simple formula you can use to fix them. If that sounds worthwhile, grab a red Sharpie, and get ready to become a master copywriter. We think you’ll find it’s worth the effort - powerful strategic campaigns directed to physicians can be one of the most efficient and productive ways to influence referral patterns.

How To Make Physician Letters Actually Generate Physical Therapy Referrals

By |January 22nd, 2021|Categories: Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters|Tags: , , , , |

What Physicians Won’t Tell You About The Marketing They DO Read In This post Introduction 6 Reasons PTs Should Use Marketing Letters To Physicians Preparing Your Letters Tips To Avoid Common [...]

Who Said Direct Mail For Marketing Physical Therapy Is Dead?

By |January 13th, 2021|Categories: Consumer Marketing, Direct mail, Physical Therapy Marketing|

We hope you don’t fall for this one… If your marketing guru tells you that direct mail is dead and that you should focus most of your attention on internet strategies, you may want [...]

How To Know If Your Phone Reception Is Slowly Starving Your Clinic

By |September 16th, 2020|Categories: Consumer Marketing, E1: Strategic Planning, E2: Internal Marketing, Physical Therapy Marketing, Practice Management|

Diagnosing & Treating The Silent Practice Killer - Business Lost Over The Phone About Receptionist Call Training In This post How Much Business Is Lost On [...]

PT Practice Growth Strategy: Increase PT Billing At Least 51% In Almost Any Physical Therapy Practice With This Worksheet

By |September 15th, 2020|Categories: E1: Strategic Planning, E2: Internal Marketing, E3: Website & Internet, Physical Therapy Marketing, Practice Management|Tags: , , , , , |

PT Practice Growth Strategy Step By Step The Base Line - Your Numbers Right Now Current Monthly Patient Flow: Tracking your marketing progress starts with gathering some basic information. To begin, you need [...]

Best Physical Therapy Brochures – Content for Patient Acquisition

By |January 10th, 2020|Categories: 6 Essentials, Consumer Marketing, Physical Therapy Marketing, Practice Management, Printing, Services, Website|

An Insider's View On Best Physical Therapy Brochures Two types of PT brochures: One type gathers dust in your waiting room while the other makes the phone ring... Which one would you prefer? [...]

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