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About incoming call training for PTs

By |2019-01-07T17:22:45-04:00January 7th, 2019|6 Essentials, Consumer Marketing, E2: Internal Marketing, Practice Management|

How To Know If Your Receptionist Is Slowly Starving Your Practice

Incoming Call Training for PTs

Call Training Events

Poor communication techniques can cost even the tiniest office $1000s per day, and most practitioners don’t have the foggiest clue about what they are missing until they hear it with their own ears…

Very early in our […]

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Best SEO Strategy for Physical Therapists

By |2019-01-27T08:17:26-04:00December 28th, 2018|Consumer Marketing, E3: Website & Internet, Physical Therapy Marketing, SEO, Services|

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PTRM Websites For Physical Therapists – User Experience & SEO

If you want your clinic’s website to attract visitors, it needs only two things: A good user experience and site ranking for select keywords so searchers can find it.

A good user experience requires appealing content, responsive design, loading speed, and […]

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How to use direct response to aquire new patients

By |2018-12-28T13:51:48-04:00December 28th, 2018|6 Essentials, Consumer Marketing, Physical Therapy Marketing|

Physical Therapy Marketing To Consumers – The Results Formula

Follow the results formula and get predictable, profitable results. The formula has four elements. In order to spur maximum response, each element has a critical communication mission as described below.

  1. Interrupt – Get the attention of your target audience. This is done with […]
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Why Getting Post-Surgical Patients May Be Easier Than You Think…

By |2019-02-15T17:32:54-04:00December 4th, 2018|Concept Updates, Consumer Marketing, Physical Therapy Marketing|

PTRM Pre-Post Surgical Marketing Program Sample of one marketing piece from a complete system for attracting orthopedic surgery candidates.

Why getting more post-surgical patients may be easier than you think…

One of the most common marketing challenges for independent physical therapists is getting a larger market share of […]

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Physical Therapy Marketing Ideas: 6 Essentials For Making More Money Without Chasing Doctors For Referrals

By |2019-02-15T17:28:42-04:00June 5th, 2018|6 Essentials, Consumer Marketing, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Practice Management|

competitive-advantage for independent physical therapists

Looking for physical therapy marketing ideas?

In addition to physical therapy marketing ideas proven to work, you also need results-oriented expert support to implement them. Obviously, that’s because the ideas are just the […]

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Marketing Physical Therapy To Consumers With Treatment Themes

By |2019-01-06T07:26:34-04:00May 14th, 2018|6 Essentials, Consumer Marketing, Physical Therapy Marketing|

Marketing physical therapy to consumers –  programs and concepts are included with Level 3 service plans or can be purchased separately.

Marketing Physical Therapy To Consumers Using Direct Response  Treatment Themes

Back & Neck Pain | Chronic Pain | Joint Pain | Balance & Dizziness | Fall Assessment & Prevention […]

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How To Market Physical Therapy Services

By |2018-01-02T08:04:11-04:00December 31st, 2017|6 Essentials, Consumer Marketing, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Practice Management|

How To Market Physical Therapy Services In Today’s Fast Changing Health Care Industry

The Landscape Of The Physical Therapy Industry Has Changed

Marketing physical therapy in the new age of healthcare consumerism.

If you roll back the clock thirty-five or forty years, you will see a referral-driven market for physical therapy services almost […]

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What Physicians Won’t Tell You About The Marketing They DO Read

By |2019-01-25T14:02:10-04:00December 29th, 2017|Concept Updates, Consumer Marketing, Direct mail, Email Marketing, Event Marketing, Personal Development, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters, Practice Management, Social Media, Website|

Most physicians will tell physical therapists that they don’t read their mailers or marketing. They’ll also tell them that even if they did, it wouldn’t influence their referral behavior. But we know this isn’t quite true. Some mailers get read, while others do not. Some campaigns spur referral behavior, while others do not.
If you want […]

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Marketing Resource Checklist

By |2017-12-31T06:25:25-04:00December 10th, 2017|6 Essentials, Branding, Consumer Marketing, Creative, Design, Direct mail, Email Marketing, Event Marketing, Personal Development, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters, Practice Management, Services, Social Media, Website|

For Physical Therapy Private Practice Owners & Managers

If your a private practice owner or marketing manager, this checklist will help you evaluate the cost and selection of services you need to run your marketing operations.

The checklist breaks down your services into the 6 Essential marketing services proven most important for independent private practices:

  1. Strategic Marketing […]
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HIPAA Myth Costs Many Physical Therapy Clinics Tens of Thousands Each Year

By |2017-01-27T06:50:42-04:00May 15th, 2015|Consumer Marketing, Direct mail, Email Marketing, Physical Therapy Marketing, Practice Management|

Pondering HIPAAWe’re not sure why, but recently we have been receiving a flurry of inquiries about email marketing and HIPAA privacy rules. The common thread with these questions: Are physical therapists who use email marketing services (like the one you may be using included with […]

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