PTRM Websites For Physical Therapists – User Experience & SEO
If you want your clinic’s website to attract visitors, it needs only two things: A good user experience and site ranking for select keywords so searchers can find it.
A good user experience requires appealing content, responsive design, loading speed, and ease of navigation (site structure). And site ranking requires search engine optimization (SEO) following guidelines for best practices.
Obviously, these two things don’t happen instantly. So if you haven’t worked on your site in a while, don’t expect instant top page rankings. Like farming, SEO takes patience, and with the right kind of attention it will bear fruit.
So where should you start? Here’s what we do to optimize every physical therapy clinic website:
1) Create a keyword, content, and site structure plan for three types of site visitors (explained below).
2) Avoid wasting time and money on content that PT website visitors don’t want or need (and hurt you in search algorithms).
Now let’s look at each of these in turn…
Websites For Physical Therapists Focus On 3 Types Of Visitors
Visitor Type 1: Not sure if physical therapy is right for them. This visitor may have found your page when searching for something else, like a chiropractor, or a knee brace. This searcher is gathering information about diagnosis and treatment options. You can engage this type of visitor (and search engines), with information about the benefits of physical therapy organized by treatment themes.
Visitor Type 2: Choosing a clinic. Many people have decided to get PT, but haven’t picked a clinic. This type of visitor wants you to teach them why one clinic may be any better or different than another. Typically, this visitor comes to your site to compare location, hours of operation, and therapist bios. But if your website does more to point out other important considerations, it will help separate your clinic from others.
Visitor Type 3: Existing patient/referral source looking for customer services and information. Existing patients want a rich customer service experience. Online scheduling apps, account management, chat, and customized home exercise plans are a good place to start.
That’s pretty much it – three types of visitors.
So, now that you’ve created an awesome user experience for all three types of visitors, you also need to tell the search engines about it. To do that, use holistic SEO to help the search engines see how awesome the site is as well!
Holistic Search Engine Optimization (SEO) – The Only Real SEO That Works For Physical Therapist Websites
If you have a website, then you need to consider search engine optimization. Holistic SEO is the best option. It requires thoughtful content strategy. As a result, both search engines and site visitors reward you. The best explanation of holistic SEO I know of comes from Joost de Valk, founder of Yoast
As you can see from his post, in today’s world of intelligent search engines, every site needs holistic SEO to compete. Not too long ago you could hire cheap SEO tricksters and watch your site move up in the rankings. Not anymore. Today, search engines are smart, really smart. And if you try and trick them, they punish you by burying your page. But Holistic SEO works hand-in-hand with search engines to help searchers get the best possible result.
To learn more about SEO for your site, request a free SEO report.
Some SEO services are included with all custom websites.
Best SEO For Physical Therapy Websites – From Technical SEO to Content Management
SEO service packages are included with all customized website plans.