Complete Physical Therapy Marketing Services
Finally! You can take control of your clinic growth with one marketing services provider. No more hop-scotching around from one marketing company to another. Instead, you can choose the right mix of services to fit your unique marketing situation and budget. In addition, take advantage of discounted printing and web services – all exclusively for physical therapists. A subscription plan is not required to purchase services or products.
Essential 1: Strategic Planning
You can’t achieve your goals without a clear roadmap. That’s why you need a strategic plan. PTRM Strategic Plans outline your marketing objectives, strategies, tactics, and budget. PTRM plans help you focus on the most effective ways to grow your physical therapy practice. This means you avoid wasting time and money on things that don’t work. Each plan includes a customized strategy for your practice based on your market and competition.
Essential 2: Point of Care Internal Clinic Marketing
A strong internal point of care marketing system will increase patient compliance, spur reactivations, and promote referrals. One of the best sources of new patients is your existing physical therapy patients. Since they already know and trust you, they can help spread the word about your services to their friends and family. In addition, when their positive feedback is shared with physicians, they encourage more professional referrals. That’s why you need an internal point of care marketing system.
At PT Referral Machine, we have proven internal point of care marketing programs that increase booking rates, plan of care compliance, service utilization, reactivations, direct-pay business, and referrals.
Essential 3: Websites & Digital Marketing
Your physical therapy website is your online storefront. It’s where potential patients go to learn more about you and your services. It’s also where search engines go to rank you and direct traffic to you. That’s why you need a website that is not only attractive and informative, but also optimized for SEO and conversion. At PT Referral Machine, we have web design experts who can create a website that showcases your expertise, credibility, and personality. We also make sure your website is fast, mobile-friendly, secure, and easy to navigate.
Essential 4: Consumer Marketing
Sometimes you need to reach out to potential patients who are not aware of your practice or who are not referred by anyone. That’s where consumer marketing comes in. Physical therapy consumer marketing is the use of advertising channels such as social media, email, online ads, direct mail, radio, and TV. At PT Referral Machine, we have experienced advertising specialists who craft custom direct response campaigns, generate qualified leads, and test and measure the results of each campaign to ensure optimal return on investment.
Essential 5: Physician Marketing
Even though direct access is becoming more common, most physical therapy patients still rely on physician referrals to choose a physical therapist. That’s why you need to build strong physician marketing to educate them about the benefits of your services. At PT Referral Machine, we produce clinically relevant materials to showcase your programs and services. In addition, we have strategies for delivering these materials in a manner to build top-of-mind awareness.
Essential 6: A Team To Do It For You
Marketing can be overwhelming and time-consuming for busy physical therapists and their staff. That’s why you need a team of experts who can handle all the details for you. At PT Referral Machine, we have a dedicated project manager who works closely with you to coordinate all the aspects of your marketing system. We also have a team of designers, writers, developers, consultants, and specialists who can execute each element of your PT Referral Machine with excellence and professionalism.
Plus 1: Print & Direct Mail Services
You get more than just printing at competitive pricing when you use PT Referral Machine for your all of your referral pad, brochure, and marketing materials. In addition to the highest quality, you also get two value-added services:
- A physical therapy marketing expert advises you on your content, and
- Graphic design services to make sure your brochure and branding look professional.
A Different Kind Of Printing Service For Physical Therapy Businesses…
Get all your printing at competitive prices PLUS PT marketing experts ready to create your materials, no subscription required. Unlike any other printing service, PT Referral Machine specializes in direct response campaigns for physical medicine and health businesses all over the country – we know what works for your business.
David Steinberg, MBA, Senior Consultant & Founder
For those who prefer private one-on-one onsite or video conference engagements, PTRM founder David Steinberg offers daily, hourly, and project rates. David has more than 15 years of experience creating innovative strategies for independent private practitioners, industry equipment suppliers, and franchises. Areas of expertise include:
- Competitive & Market Analysis
- Product & Service Innovation
- Executive & Staff Training
- Business Planning
- Engineering & Installing Marketing Systems
- Branding & Advertising Strategies
- Media Buying, Fulfillment, & Product Development
- Executive Sales & Marketing Management
