Essential 2: Point of Care Internal Clinic Marketing

Physical therapy marketing – point of care packages – concepts, training, and implementation support. Schedule a PT Referral Machine Point of Care Internal Marketing web event and work on new patient communication strategies. Attendees get tools and support to create their own system.

What is internal marketing?

Physical Therapy Marketing – point of care internal marketing is simply communication, and everything you do communicates. This means all physical therapy clinics need to take control over messaging. Here are examples of Point of Care internal messaging opportunities:

Answering the phone. How you answer the phone impacts booking rates and sets the stage for the entire patient experience. Therefore, it should be systematized.
New patient information. Staff and therapists communicate with new patients. This type of communication impacts service utilization, compliance, and referral rates.
Posters, flyers, brochures, and follow-up messaging. These “point of care” materials help make sure each patient receives the same message at the appropriate time.

Physical Therapy Marketing – point of care internal marketing is the foundation of your patients’ experience and quality control. Your internal marketing system becomes a reflection of your level of care, professionalism, and expertise.

This leads to messaging that makes it instantly evident why your clinic is any better or different than the competition.

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Essential 2: Internal Clinic Marketing