Patient Acquisition Systems
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Programs For Most PT Specialties
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Physical Therapy Marketing Topics
- Pre & Post Orthopedic Procedures
- Back, Neck, & Extremity Pain
- Chronic Pain
- Joint Pain
- Balance & Dizziness
- Fall Risk Assessment & Prevention Planning
- Sports Injuries & Athletic Conditioning
- Pelvic Health
- Headaches
- Neurological Conditions
- In-Home Care
Physical Therapy Marketing Course – Complete Series

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Physical Therapy Marketing Boot Camp – Complete Series
This is a live interactive online workshop series. The series includes five 60-90 minute sessions. After each session, attendees receive a copy of the recorded audio-video, session notes, and action items to work on in their practice between sessions.
$2,895.00
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Physical Therapy Marketing Course – Complete Series

Physical Therapy Marketing Boot Camp – Complete Series
This is a live interactive online workshop series. The series includes five 60-90 minute sessions. After each session, attendees receive a copy of the recorded audio-video, session notes, and action items to work on in their practice between sessions.
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Buy it with…
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Physical Therapy Marketing Courses – Boot Camp Series
This physical therapy marketing course Boot Camp series is for practice owners, marketing managers, and staff. While it teaches practitioners to think about their clinic marketing at an executive level, it also brings your entire team together on marketing. This leads to strategic thinking, shared vision, and sustainable practice development. The difference between this boot camp series and other PT marketing webinar courses is the emphasis on principled marketing leadership skills. For example, while other PT marketing courses focus on marketing activities (newsletters, web advertising, postcards, etc.), this course teaches you how to create an entire strategic messaging system. As a result, Boot Camp attendees learn how to take control over practice growth by becoming strategic marketers.
Each 90-minute session is a prerequisite to the next. In addition, sessions are scheduled about two weeks apart to allow enough time to do marketing task assignments.
Session 1: The Marketing Mindset In Today’s Healthcare Environment
No practice marketing leader can be successful without a clear picture of what works, what doesn’t, and why. That’s why we begin the series by drawing from real examples from our 15 years of physical therapy marketing experience. We use case studies to dispel the most common physical therapy marketing myths. This gets your entire team sharing the same healthcare marketing philosophy.
Session 2: Building The Internal Marketing System
After checking your Marketing Mindset in session 1, it’s time for internal marketing. In addition to being the obvious place to start, internal marketing programs produce the quickest results. But perhaps even more importantly, internal marketing becomes the foundation of your entire system. In this session we break down your internal marketing by each point of contact in the clinic – from incoming phone calls to discharge, and everywhere in between. After completing this session, you’ll have a process for creating a patient-client experience that’s valued more than your competitor’s. Also, you’ll learn how to use marketing tools to communicate that value to each patient-client. This leads to increased compliance rates, increased service utilization, and higher referral rates.
Session 3: Managing Your Online Presence
The most common physical therapy marketing asset is the website. It’s also the most misunderstood and difficult to manage. This session lays out the most important considerations. These include content management, technical considerations, local search, social media, digital advertising strategies, and patient-client experience.
Session 4: Consumer Marketing & Direct Response
In session 4 we tackle new patient acquisition using direct response marketing. When done right, direct response marketing is an efficient and profitable way to acquire new patients. We’ll look at strategies used in provisional access states as well as direct access states. After session 4, you’ll have the knowledge required to test and project return on investment for each ad you send out.
Session 5: Physician Marketing, Influencing Referral Behavior, & Tying It All Together
In session 5 we review physician referral marketing strategies proven to influence referral behavior. Again, as in all the other sessions, we use real concepts and campaign examples. And finally we tie it all together with marketing templates, a Physical Therapy Marketing Resource Kit. and an additional 30-days of strategic consulting support.
5 reviews for Physical Therapy Marketing Course – Complete Series
Leading a network of private practice therapy clinics, I speak with private practice owners every day. Finding results oriented marketing solutions, strategies, and information is high on their minds. We use PTRM for a Marketing Boot Camp series. They have a great process for breaking down private practice marketing to make it simple and easy to follow. The presentations are well organized, practical in nature and packed with information that has been tried and tested over hundreds of clinics for what works. As a PT what was important to me was that the senior consultants at PT Referral Machine “got” the value of physical therapy and knew how to help owners communicate that value. The benefit gained from implementing the concepts far outweighs the subscription cost.
Response from PT Referral Machine - Physical Therapy Marketing
This glowing testimonial takes pride-of-place at the very top, serving as a daily reminder of our core mission: to streamline the process for our clients, maintain simplicity, and consistently deliver outstanding results. It’s a testament to our commitment to excellence and the fundamental principles that guide our service every single day.
Physical therapy clinic owners seeking an affordable marketing strategy will find the Practice Marketing Plan very useful. It offers extensive consulting services covering all aspects of practice marketing, including website strategy, competitive analysis, patient acquisition, and referral data analytics. This plan is a one-stop solution for clinics wanting to improve their market presence, streamline patient communication, and fill their appointment calendars. The Free Physical Therapy Marketing Plan is a great starting point for any practice looking to grow and succeed in today’s competitive healthcare environment.
David is an exceptional partner. He understands marketing and the message that connects with our clients. He was a refreshing voice to guide our front desk team. We are a better team having worked with David.
We recently completed the Boot Camp with David. It was an invaluable resource for us as we figure out how to grow our physical therapy practice. Each session featured real life examples from other companies that helped us to see what works and what doesn’t. The session on website/internet marketing was especially helpful because David incorporated statistics from our own website and we were able to implement some of his suggestions right away. After completion of the course, we understand what a well rounded marketing plan would look like for our practice. We still have a ways to go in implementing all of these concepts but we were able to take the content from Boot Camp and create some action points for the future. Thanks David!
We recently completed the Boot Camp with David. It was an invaluable resource for us as we figure out how to grow our physical therapy practice. Each session featured real life examples from other companies that helped us to see what works and what doesn’t. The session on website/internet marketing was especially helpful because David incorporated statistics from our own website and we were able to implement some of his suggestions right away. After completion of the course, we understand what a well rounded marketing plan would look like for our practice. We still have a ways to go in implementing all of these concepts but we were able to take the content from Boot Camp and create some action points for the future. Thanks David!