Usage Tips
Physical therapy flyers fill a special communication need. Flyers are not the same as brochures. Folded brochures (pocket size, medium, and large formats) represent a more formal branding message. Flyers, on the other hand, convey a more informal message. Physical therapy flyers work best for policies, procedures, announcements, events, and special offers.
Avoid the 4 most common mistakes independent practitioners make when creating flyers:
- Desktop printing or copy shop reproduction.
Flyers printed on your office printer usually SCREAM a cheap, weak brand image. Colors wash, edges don’t bleed, and images don’t print crisply.
- Unprofessional design and copywriting. Avoid tinkering with design if you don’t have the training or design software. Some online printing services offer templates, but they limit font, layout, and graphic choices. Even beautiful print quality won’t fix these problems. The extra cost for graphic design and copywriting can make the difference between a flyer you proudly present, and one you hide in a draw.
- The Website Substitute. We hear it all the time. “Why do I need flyers and brochures when I can just send everyone to my website?” Websites are, of course, a marketing Essential, but they are no substitute for a printed materials. Not convinced? Think about all the printing used to market most products and services. Printed materials reinforce your message and support your website. Websites and brochures work better together.
- Brand-Builder Emulation. Brand-builders emphasize logos and taglines. They subscribe to the idea that if their logo and tagline is cute enough, you’ll think of them first. Avoid brand-builder-style emphasis on flashy logos, taglines, and platitude-filled copy. You’re not Coca Cola or McDonalds, so don’t try to advertise like them. Professional service providers need to avoid the “platitude trap.” Here are two simple questions you can ask to see if you may be guilty of brand-builder emulation:
- Is the logo the focal point of your brochure cover?
- Is the main headline a platitude-filled promise? E.g. “Getting You Back To The Life You Love.”
If you answered yes to either of those questions, then you’re emulating a brand-builder. Read more about how to fix that or get started with your free trial now.
Take advantage of our high-quality, competitive pricing, and value-added design and copywriting service exclusively for physical therapists, fitness, and wellness providers.
Graphic design is included for all subscribers with no minimum order.
PTRM print services do more for less – Design, write physical therapy content, print, AND deliver. All for one low price.
Compare to Vistaprint or Staples Print Services.
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10 reviews for Physical Therapy Flyers
The PT Referral Machine has been a life saver for my growing business. The PTRM team of professionals have helped me with so many of my companies marketing needs these past 2 years. Before I found PTRM, I was using multiple companies with limited communication and mostly a lot of frustration. PTRM has taken my marketing abilities to an entire different level. We rely on David and his team for every bit of our marketing materials and website service, and he never disappoints. The business cards and other printed materials arrive extremely fast and are professional looking in every way. Having personal same hour let alone same day service is incredible! Highly recommend PTRM to everyone!
Thanks to PTRM, our company branding is stronger than ever. David’s creative logo design has elevated our professional image and customer recognition in the community. Our unique “running man” logo now appears on all of our print and digital marketing materials as well as patient T-shirts, masks, employee jackets and all our promotional items. The brand equity this has created has increased our credibility in the medical community, created customer loyalty and helped give us a consistent social media presence. We have experienced amazing growth and are now opening our 3rd physical therapy clinic. If you are looking to make your mark, PTRM is simply the best in creative professional branding.
I love my new website. I refer patients to it right here in the office for lots of the information I need to tell them about. I also like how easy PTRM made it for us to decide what to put on the site. They made the process really easy. The quality of what they do is so much better than what we had with our old website which never even got finished – believe me we tried. We have a beautiful new website they customized with a new logo and branding ready to go in 30 days. Now we get all our materials from PT Referral Machine. They have become our one-stop shop for everything marketing.
P.S. Since I wrote this review, we had or other practice get a new branding identity and website from PTRM as well. Check it out at https://advancedsleepsolutions.us
I attended the free strategy session, and it was like taking a drink from a fire hose. I never would have dreamed someone could build an entire marketing system like this just for physical therapists, and implement it for me in less than 60 days. We ran our first consumer mailer and I was amazed when we had our best month ever.
That was 5 years ago, and 1 clinic. Today we have new branding and 3 busy locations. Thank you PT Referral Machine!
5/5 stars because the quality was fantastic and the price was extremely fair. Will be using this service again.