Essential 4: PT Marketing to Consumers

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Physical Therapy Marketing To Consumers Using Direct Response

Physical therapy marketing to consumers is essential for independent practice success.

If you’re tired of depending on physicians for referrals, then it’s time to try direct response marketing. Independent practitioners can take control over new patient acquisition with direct response marketing. This means you can eliminate your dependence on physician referrals. Here’s how:

Select Your Treatment Themes

Click here to read more about treatment themes and recommendations.

Select The Formats For Your Message

Formats include postcards, letters, or advertisements.

PTRM Customizes The Messaging

We customize your content and branding so you stand out from the crowd.

PTRM Runs The Campaign

We implement the campaign for you, spurring response from highly qualified leads.

Physician Marketing Component Added

When required, a physician marketing component completes treatment orders.

Responses and Conversions Are Tracked

The most important step is to track responses and conversions to determine what is working, or what needs improvement.

Here’s a few more articles with tips on direct response marketing for physical therapists.

 

The New Frontier – Healthcare Consumerism

Clinic Owner’s Guide To Physical Therapy Marketing

Extra Dangerous For  A Physical Therapist – The Inbound Marketing Myth

How To Use Direct Response To Acquire New Patients

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