Physical Therapy Employment Mistakes: Legal Trends Impacting Independent Practitioners

By |2019-08-21T07:01:15-04:00August 20th, 2019|E1: Strategic Planning, Personal Development, Physical Therapy Marketing, Practice Management|

In This post


Top 3 Employment Law Issues Facing Physical Therapy Clinics

Employee Misclassification/Wage and Hour Compliance

Anti-Discrimination Laws

Whistleblower and Retaliation Protections

Related Links

Physical Therapy Marketing Bootcamp 

Employment Law - Free Constangy Consultation

Constangy Employment & Labor Insider | E-Newsletter Sign-Up Physical […]

Extra Dangerous For Physical Therapists – The Inbound Marketing Myth

By |2019-08-13T15:35:04-04:00August 12th, 2019|Branding, Consumer Marketing, Direct mail, Email Marketing, Physical Therapy Marketing, Social Media|

In This post

Introduction Inbound & Outbound Defined

Inbound Considerations & Problems

Combining Local Search With Outbound

Related Links

Local SEO Marketing Package

Consumer Direct Response Marketing Package

PT Marketing Boot Camp

Article: PT Marketing With Facebook

Article: Best SEO Strategy For Physical Therapists

The […]

Physical Therapy Websites – Which One Is Right For Your Practice?

By |2019-08-02T16:19:05-04:00August 2nd, 2019|6 Essentials, E1: Strategic Planning, E3: Website & Internet, Physical Therapy Marketing, SEO|

In This post

Physical Therapy Websites – Introduction

About The Web War For Patients

Choosing The Right Platform and Agency

Services You Can Do Without

Related Links

Free Trial Free Website & SEO Analysis

PT Practice Growth Strategy: Increase PT Billing At Least 51% In Almost Any Physical Therapy Practice With This Worksheet

By |2019-07-16T11:51:12-04:00July 15th, 2019|E1: Strategic Planning, E2: Internal Marketing, E3: Website & Internet, Physical Therapy Marketing, Practice Management|

PT Practice Growth Strategy Step By Step

The Base Line – Your Numbers Right Now

Current Monthly Patient Flow: Tracking your marketing progress starts with gathering some basic information. To begin, you need a “lead” activity base line. A new patient lead is anyone who contacts you that is not currently receiving care and asks about […]

The New Frontier In Practice Management For Physical Therapists et al

By |2019-06-14T16:07:49-04:00June 14th, 2019|6 Essentials, Consumer Marketing, E1: Strategic Planning, Personal Development, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Practice Management|

The next competitive test for leading providers: Can they make the transition from transactional data management to content management?

I recently read an article written by the Senior Editor of Medical Economics, Gail Garfinkel Weiss,  titled The New Doctor-Patient Paradigm (June 2008). The article describes how information technology and insurance has fundamentally changed the […]

The best advice for creating a physical therapy marketing plan.

By |2019-06-24T17:33:51-04:00February 14th, 2019|6 Essentials, E1: Strategic Planning, Physical Therapy Marketing, Practice Management|

About Physical Therapy Marketing Plans & Ideas

Physical Therapy Marketing Plans – Reduce Practice Anxiety With The Right Plan

In This post


Considerations Before Starting Your Plan

The Most Important Part Of Any Physical Therapy Marketing Plan

Testing Your Plan

Related Links

Strategic Marketing Plans [...]

How To Make Physician Letters Actually Generate Physical Therapy Referrals

By |2019-06-17T12:51:39-04:00January 22nd, 2019|Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters|

What Physicians Won’t Tell You About The Marketing They DO Read

In This post


6 Reasons PTs Should Use Marketing Letters To Physicians

Preparing Your Letters

Tips To Avoid Common Strategy Goofs

Related Links

Free Physician Market Report

Best SEO Strategy for Physical Therapists

By |2019-01-27T08:17:26-04:00December 28th, 2018|Consumer Marketing, E3: Website & Internet, Physical Therapy Marketing, SEO, Services|

Request Free SEO Report

PTRM Websites For Physical Therapists – User Experience & SEO

If you want your clinic’s website to attract visitors, it needs only two things: A good user experience and site ranking for select keywords so searchers can find it.

A good user experience requires appealing content, responsive design, loading speed, and […]

How to use direct response to aquire new patients

By |2019-06-22T07:36:54-04:00December 28th, 2018|6 Essentials, Consumer Marketing, Physical Therapy Marketing|

Physical Therapy Marketing To Consumers – The Results Formula

Follow the results formula and get predictable, profitable results. The formula has four elements. In order to spur maximum response, each element has a critical communication mission as described below.

  1. Interrupt – Get the attention of your target audience. This is done with […]

Why Getting Post-Surgical Patients May Be Easier Than You Think…

By |2019-02-15T17:32:54-04:00December 4th, 2018|Concept Updates, Consumer Marketing, Physical Therapy Marketing|

PTRM Pre-Post Surgical Marketing Program Sample of one marketing piece from a complete system for attracting orthopedic surgery candidates.

Why getting more post-surgical patients may be easier than you think…

One of the most common marketing challenges for independent physical therapists is getting a larger market share of […]