Physical Therapy Marketing To Physicians

Physician marketing for physical therapists is one of the 6 Essentials of any PT marketing system.

With the right content strategy, marketing to physicians is effective and budget friendly. Articles in this archive category explain proven strategy and offer tips for getting results.

Physical Therapy Marketing Guide Cover

Increase New Patient Aquisition Rates With Team Training

By |2019-06-20T16:32:51-04:00June 20th, 2019|6 Essentials, Consumer Marketing, E1: Strategic Planning, E2: Internal Marketing, E3: Website & Internet, Physical Therapy Marketing To Physicians, Practice Management|

Patient Acquisition System Helps Independent PT Practitioners Control Growth 

Is your patient acquisition system strong enough to pull you out of a sales slump? If you answered yes, congratulations! You’re part of an elite group of independent practitioners who have already discovered how to control practice growth. If you answered no, we want you to know […]

The New Frontier In Practice Management For Physical Therapists et al

By |2019-06-14T16:07:49-04:00June 14th, 2019|6 Essentials, Consumer Marketing, E1: Strategic Planning, Personal Development, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Practice Management|

The next competitive test for leading providers: Can they make the transition from transactional data management to content management?

I recently read an article written by the Senior Editor of Medical Economics, Gail Garfinkel Weiss,  titled The New Doctor-Patient Paradigm (June 2008). The article describes how information technology and insurance has fundamentally changed the […]

How To Fix The 2 Crummiest Physical Therapy Marketing Letters We’ve Ever Seen

By |2019-11-13T07:13:56-05:00January 25th, 2019|Direct mail, Physical Therapy Marketing To Physicians, Physician Letters|

How A Simple Formula Can Turn Even The Worst Letter Writer Into An Expert Many physical therapy and chiropractic practice managers come to us in a fit of frustration looking for an explanation as to why their physician letters don’t produce results. That’s why today we want to show you the four crummiest letters we’ve ever seen along with a simple formula you can use to fix them. If that sounds worthwhile, grab a red Sharpie, and get ready to become a master copywriter. We think you’ll find it’s worth the effort - powerful strategic campaigns directed to physicians can be one of the most efficient and productive ways to influence referral patterns.

How To Make Physician Letters Actually Generate Physical Therapy Referrals

By |2019-06-17T12:51:39-04:00January 22nd, 2019|Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters|


What Physicians Won’t Tell You About The Marketing They DO Read

In This post

Introduction

6 Reasons PTs Should Use Marketing Letters To Physicians

Preparing Your Letters

Tips To Avoid Common Strategy Goofs

Related Links

Free Physician Market Report

Physical Therapy Marketing Ideas: 6 Essentials For Making More Money Without Chasing Doctors For Referrals

By |2019-02-15T17:28:42-05:00June 5th, 2018|6 Essentials, Consumer Marketing, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Practice Management|

competitive-advantage for independent physical therapists

Looking for physical therapy marketing ideas?

In addition to physical therapy marketing ideas proven to work, you also need results-oriented expert support to implement them. Obviously, that’s because the ideas are just the […]

How To Market Physical Therapy Services

By |2018-01-02T08:04:11-05:00December 31st, 2017|6 Essentials, Consumer Marketing, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Practice Management|

How To Market Physical Therapy Services In Today’s Fast Changing Health Care Industry

The Landscape Of The Physical Therapy Industry Has Changed

Marketing physical therapy in the new age of healthcare consumerism.

If you roll back the clock thirty-five or forty years, you will see a referral-driven market for physical therapy services almost […]

What Physicians Won’t Tell You About The Marketing They DO Read

By |2019-05-28T12:43:22-04:00December 29th, 2017|Concept Updates, Consumer Marketing, Direct mail, Email Marketing, Event Marketing, Personal Development, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters, Practice Management, Social Media, Website|

Most physicians will tell physical therapists that they don’t read their mailers or marketing. They’ll also tell them that even if they did, it wouldn’t influence their referral behavior. But we know this isn’t quite true. Some mailers get read, while others do not. Some campaigns spur referral behavior, while others do not.
If you want […]

Marketing Resource Checklist

By |2019-05-28T11:11:47-04:00December 10th, 2017|6 Essentials, Branding, Consumer Marketing, Creative, Design, Direct mail, Email Marketing, Event Marketing, Personal Development, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters, Practice Management, Services, Social Media, Website|

For Physical Therapy Private Practice Owners & Managers

If your a private practice owner or marketing manager, this checklist will help you evaluate the cost and selection of services you need to run your marketing operations.

The checklist breaks down your services into the 6 Essential marketing services proven most important for independent private practices:

  1. Strategic Marketing Plan
  2. Internal […]

Thinking about sending your physical therapy practice representative for training? Not after you read this article you won’t…

By |2017-01-27T06:50:55-05:00January 22nd, 2015|Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Practice Management, Uncategorized|

Why This CEO Will Never Hire Another Salesperson

two_third_2The article linked above the photo: A good read for those considering one of the popular PT sales training programs that masquerade as “marketing” help . In the article change the word “salesperson” to “practice rep,” and it works. […]

Avoiding Most Common Physical Therapy and Health Care Website Marketing Goofs

By |2019-05-28T13:39:50-04:00June 23rd, 2013|Consumer Marketing, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Practice Management, Social Media, Website|

Website strategy first – then design

Simple Principles Help Make Your Physical Therapy and Health Care Website  The Hub Of  A Patient-Generating Marketing System, Not Just An Online Business Card

Website and internet management decisions grow more and more important for physical therapy and health care […]