Why Getting Post-Surgical Patients May Be Easier Than You Think…

By |2019-01-15T16:10:51+00:00December 4th, 2018|Concept Updates, Consumer Marketing, Physical Therapy Marketing|

PTRM Pre-Post Surgical Marketing Program Sample of one marketing piece from a complete system for attracting orthopedic surgery candidates.

Why getting more post-surgical patients may be easier than you think…

One of the most common marketing challenges for independent physical therapists is getting a larger market share of […]

What Physicians Won’t Tell You About The Marketing They DO Read

By |2018-06-05T19:54:04+00:00December 29th, 2017|Concept Updates, Consumer Marketing, Direct mail, Email Marketing, Event Marketing, Personal Development, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters, Practice Management, Social Media, Website|

Most physicians will tell physical therapists that they don’t read their mailers or marketing. They’ll also tell them that even if they did, it wouldn’t influence their referral behavior. But we know this isn’t quite true. Some mailers get read, while others do not. Some campaigns spur referral behavior, while others do not.
 
If you want […]

Out of 1,230,000 Physical Therapy Marketing Listings, ONLY ONE Complete Solution (I think…)

By |2018-06-25T09:15:32+00:00January 2nd, 2015|Concept Updates, Physical Therapy Marketing|

We launched  new pricing for 2018. Before finalizing the service packages for each level, we did a competitive review. To begin,  I typed into Google “physical therapy marketing” and “physical therapy marketing agencies.” Google pulls 1,230,000 results in .46 seconds – WOW!

I couldn’t check ‘em all […]

The simplest way to add cash pay to your physical therapy business – for less than $100

By |2016-03-17T10:41:44+00:00February 17th, 2014|Branding, Concept Updates, Consumer Marketing, Personal Development, Physical Therapy Marketing, Practice Management|

Is a $100 budget enough to start your cash pay business? We think so…

 

Most (if not all) independent practitioners wonder about the potential for cash based business. At first, it seems like a giant shift, but actually, if you have patient traffic of any sort, your already “setup” to participate in this growing market segment. […]

Helping Physical Therapy Businesses Grow With A Monthly Service

By |2017-01-27T06:51:17+00:00July 16th, 2013|Concept Updates, Consumer Marketing, Direct mail, Email Marketing, Event Marketing, Personal Development, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters, Practice Management, Social Media, Website|

Is $895 per month a good investment for guaranteed* double-digit growth in your PT practice?

 

Answer: Yes, read on. No, Click away.

 

 iStock_000005289966XSmallHow We Help Physical Therapy Businesses Grow…

 

The PT Referral Machine (PTRM) is absolutely, the most complete and affordable marketing resource available for PT […]

I Was Wrong About Neuropathy Care Marketing – What You Can Learn From My Mistake In Cortland, NY

By |2017-01-27T06:51:20+00:00May 7th, 2013|Concept Updates, Consumer Marketing, Personal Development, Physical Therapy Marketing, Practice Management|

It was sometime in 2004 when I met an entrepreneur/physical therapist named Jeff Hathaway in Liverpool, NY. Jeff was my first PT client, and he told me he wanted to market something called neuropathy care for a clinic in Cortland, NY, a town of […]

Learn What Physicians Won’t Tell You About The Marketing They DO Read

By |2017-12-29T08:02:53+00:00June 20th, 2012|Concept Updates, Consumer Marketing, Direct mail, Email Marketing, Event Marketing, Personal Development, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters, Practice Management, Social Media, Website|

Introducing:
The PT Referral Machine $189 90-Minute Power Writing Workshop
 (90 minutes is all it takes to show you the same tested method we have refined over 8 years of […]

Why letters from PTs are now read by more physicians

By |2017-12-29T13:51:21+00:00June 8th, 2012|Concept Updates, Direct mail, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters, Practice Management|

Executive Letters From Physical Therapists Now Reach More Physicians

 Snail mail provides a better opportunity to be noticed. 

The number one objection (false) to spending money on physician referral letters is that they don’t get read, or even opened. Even if that were true, this may be the time to reevaluate that. […]

McKenzie Physician Letter Update

By |2017-01-27T06:51:58+00:00October 20th, 2011|Concept Updates, Physical Therapy Marketing To Physicians, Physician Letters|

As we continue develop concepts for communicating with physicians about the benefits of the MDT process, we wanted to announce some important updates. A new physician letter is now available that focuses on the centralization phenomenon.

Also, previous versions of the MDT executive letter series included oversized patient guides. Now there is an additional option to substitute 4″ […]