How To Fix The 2 Crummiest Physical Therapy Marketing Letters We’ve Ever Seen

2020-04-06T15:06:20-04:00

How A Simple Formula Can Turn Even The Worst Letter Writer Into An Expert Many physical therapy and chiropractic practice managers come to us in a fit of frustration looking for an explanation as to why their physician letters don’t produce results. That’s why today we want to show you the four crummiest letters we’ve ever seen along with a simple formula you can use to fix them. If that sounds worthwhile, grab a red Sharpie, and get ready to become a master copywriter. We think you’ll find it’s worth the effort - powerful strategic campaigns directed to physicians can be one of the most efficient and productive ways to influence referral patterns.

How To Fix The 2 Crummiest Physical Therapy Marketing Letters We’ve Ever Seen2020-04-06T15:06:20-04:00

How To Make Physician Letters Actually Generate Physical Therapy Referrals

2019-06-17T12:51:39-04:00

What Physicians Won’t Tell You About The Marketing They DO Read

In This post

Introduction

6 Reasons PTs Should Use Marketing Letters To Physicians

Preparing Your Letters

Tips To Avoid Common Strategy Goofs

Related Links

Free Physician Market Report

How To Make Physician Letters Actually Generate Physical Therapy Referrals2019-06-17T12:51:39-04:00

What Physicians Won’t Tell You About The Marketing They DO Read

2019-05-28T12:43:22-04:00
Most physicians will tell physical therapists that they don’t read their mailers or marketing. They’ll also tell them that even if they did, it wouldn’t influence their referral behavior. But we know this isn’t quite true. Some mailers get read, while others do not. Some campaigns spur referral behavior, while others do not.
If you want […]
What Physicians Won’t Tell You About The Marketing They DO Read2019-05-28T12:43:22-04:00

Marketing Resource Checklist

2019-05-28T11:11:47-04:00

For Physical Therapy Private Practice Owners & Managers

If your a private practice owner or marketing manager, this checklist will help you evaluate the cost and selection of services you need to run your marketing operations.

The checklist breaks down your services into the 6 Essential marketing services proven most important for independent private practices:

  1. Strategic Marketing Plan
  2. Internal […]
Marketing Resource Checklist2019-05-28T11:11:47-04:00

Physicians’ Waiting Rooms – A Great Place To Begin Capturing The Attention Of Your Prospective Patients

2017-01-27T06:51:29-05:00

In the last Business Corner post, we talked about how to turn your special physical therapy knowledge and training into a competitive advantage by communicating your special approach to assessment and treatment in the marketplace. We looked at a quick example, and introduced the idea of featuring offers for additional educational information through your website […]

Physicians’ Waiting Rooms – A Great Place To Begin Capturing The Attention Of Your Prospective Patients2017-01-27T06:51:29-05:00

3 Simple Steps To Writing Physician Letters That Actually Generate Response

2019-06-14T15:27:15-04:00
After working with one client after another to create physicians letters for the purpose of spurring referrals, we’ve learned some lessons. Not only have we learned from physicians about what makes the difference between an effective letter and a throw away, but we have also learned from clients what it takes to get them results. […]
3 Simple Steps To Writing Physician Letters That Actually Generate Response2019-06-14T15:27:15-04:00