How A Simple Formula Can Turn Even The Worst Letter Writer Into An Expert Many physical therapy and chiropractic practice managers come to us in a fit of frustration looking for an explanation as to why their physician letters don’t produce results. That’s why today we want to show you the four crummiest letters we’ve ever seen along with a simple formula you can use to fix them. If that sounds worthwhile, grab a red Sharpie, and get ready to become a master copywriter. We think you’ll find it’s worth the effort - powerful strategic campaigns directed to physicians can be one of the most efficient and productive ways to influence referral patterns.
What Physicians Won’t Tell You About The Marketing They DO Read
In This post
- What Physicians Won’t Tell You About The Marketing They DO Read GalleryConcept Updates, Consumer Marketing, Direct mail, Email Marketing, Event Marketing, Personal Development, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters, Practice Management, Social Media, Website
- Marketing Resource Checklist Gallery6 Essentials, Branding, Consumer Marketing, Creative, Design, Direct mail, Email Marketing, Event Marketing, Personal Development, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters, Practice Management, Services, Social Media, Website
For Physical Therapy Private Practice Owners & Managers
If your a private practice owner or marketing manager, this checklist will help you evaluate the cost and selection of services you need to run your marketing operations.
The checklist breaks down your services into the 6 Essential marketing services proven most important for independent private practices:
- Strategic Marketing […]
Is $895 per month a good investment for guaranteed* double-digit growth in your PT practice?
Answer: Yes, read on. No, Click away.
How We Help Physical Therapy Businesses Grow…
The PT Referral Machine (PTRM) is absolutely, the most complete and affordable marketing resource available for PT […]
The PT Referral Machine $189 90-Minute Power Writing Workshop
Executive Letters From Physical Therapists Now Reach More Physicians
Snail mail provides a better opportunity to be noticed.
The number one objection (false) to spending money on physician referral letters is that they don’t get read, or even opened. Even if that were true, this may be the time to reevaluate that. […]
Physicians’ Waiting Rooms – A Great Place To Begin Capturing The Attention Of Your Prospective Patients
In the last Business Corner post, we talked about how to turn your special physical therapy knowledge and training into a competitive advantage by communicating your special approach to assessment and treatment in the marketplace. We looked at a quick example, and introduced the idea of featuring offers for additional educational information through your website […]
As we continue develop concepts for communicating with physicians about the benefits of the MDT process, we wanted to announce some important updates. A new physician letter is now available that focuses on the centralization phenomenon.
Also, previous versions of the MDT executive letter series included oversized patient guides. Now there is an additional option to substitute 4″ […]