How To Fix The 2 Crummiest Physical Therapy Marketing Letters We’ve Ever Seen

By |2019-02-15T17:15:59-04:00January 25th, 2019|Direct mail, Physical Therapy Marketing To Physicians, Physician Letters|

How A Simple Formula Can Turn Even The Worst Letter Writer Into An Expert Many physical therapy and chiropractic practice managers come to us in a fit of frustration looking for an explanation as to why their physician letters don’t produce results. That’s why today we want to show you the four crummiest letters we’ve ever seen along with a simple formula you can use to fix them. If that sounds worthwhile, grab a red Sharpie, and get ready to become a master copywriter. We think you’ll find it’s worth the effort - powerful strategic campaigns directed to physicians can be one of the most efficient and productive ways to influence referral patterns.

How To Make Physician Letters Actually Generate Physical Therapy Referrals

By |2019-02-15T17:19:40-04:00January 22nd, 2019|Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters|


What Physicians Won’t Tell You About The Marketing They DO Read

In This post

Introduction

6 Reasons PTs Should Use Marketing Letters To Physicians

Preparing Your Letters

Tips To Avoid Common Strategy Goofs

Related Links

Free Physician Market Report

Free Rx & Letter [...]

What Physicians Won’t Tell You About The Marketing They DO Read

By |2019-01-25T14:02:10-04:00December 29th, 2017|Concept Updates, Consumer Marketing, Direct mail, Email Marketing, Event Marketing, Personal Development, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters, Practice Management, Social Media, Website|

Most physicians will tell physical therapists that they don’t read their mailers or marketing. They’ll also tell them that even if they did, it wouldn’t influence their referral behavior. But we know this isn’t quite true. Some mailers get read, while others do not. Some campaigns spur referral behavior, while others do not.
If you want […]

Marketing Resource Checklist

By |2017-12-31T06:25:25-04:00December 10th, 2017|6 Essentials, Branding, Consumer Marketing, Creative, Design, Direct mail, Email Marketing, Event Marketing, Personal Development, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters, Practice Management, Services, Social Media, Website|

For Physical Therapy Private Practice Owners & Managers

If your a private practice owner or marketing manager, this checklist will help you evaluate the cost and selection of services you need to run your marketing operations.

The checklist breaks down your services into the 6 Essential marketing services proven most important for independent private practices:

  1. Strategic Marketing […]

Helping Physical Therapy Businesses Grow With A Monthly Service

By |2017-01-27T06:51:17-04:00July 16th, 2013|Concept Updates, Consumer Marketing, Direct mail, Email Marketing, Event Marketing, Personal Development, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters, Practice Management, Social Media, Website|

Is $895 per month a good investment for guaranteed* double-digit growth in your PT practice?

 

Answer: Yes, read on. No, Click away.

 

 iStock_000005289966XSmallHow We Help Physical Therapy Businesses Grow…

 

The PT Referral Machine (PTRM) is absolutely, the most complete and affordable marketing resource available for PT […]

Learn What Physicians Won’t Tell You About The Marketing They DO Read

By |2017-12-29T08:02:53-04:00June 20th, 2012|Concept Updates, Consumer Marketing, Direct mail, Email Marketing, Event Marketing, Personal Development, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters, Practice Management, Social Media, Website|

Introducing:
The PT Referral Machine $189 90-Minute Power Writing Workshop
 (90 minutes is all it takes to show you the same tested method we have refined over 8 years of […]

Why letters from PTs are now read by more physicians

By |2017-12-29T13:51:21-04:00June 8th, 2012|Concept Updates, Direct mail, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters, Practice Management|

Executive Letters From Physical Therapists Now Reach More Physicians

 Snail mail provides a better opportunity to be noticed. 

The number one objection (false) to spending money on physician referral letters is that they don’t get read, or even opened. Even if that were true, this may be the time to reevaluate that. […]

Physicians’ Waiting Rooms – A Great Place To Begin Capturing The Attention Of Your Prospective Patients

By |2017-01-27T06:51:29-04:00June 5th, 2012|Physical Therapy Marketing To Physicians, Physician Letters|

In the last Business Corner post, we talked about how to turn your special physical therapy knowledge and training into a competitive advantage by communicating your special approach to assessment and treatment in the marketplace. We looked at a quick example, and introduced the idea of featuring offers for additional educational information through your website […]

McKenzie Physician Letter Update

By |2017-01-27T06:51:58-04:00October 20th, 2011|Concept Updates, Physical Therapy Marketing To Physicians, Physician Letters|

As we continue develop concepts for communicating with physicians about the benefits of the MDT process, we wanted to announce some important updates. A new physician letter is now available that focuses on the centralization phenomenon.

Also, previous versions of the MDT executive letter series included oversized patient guides. Now there is an additional option to substitute 4″ […]