Extra Dangerous For Physical Therapists – The Inbound Marketing Myth

By |2019-08-13T15:35:04-04:00August 12th, 2019|Branding, Consumer Marketing, Direct mail, Email Marketing, Physical Therapy Marketing, Social Media|

In This post

Introduction Inbound & Outbound Defined

Inbound Considerations & Problems

Combining Local Search With Outbound

Related Links

Local SEO Marketing Package

Consumer Direct Response Marketing Package

PT Marketing Boot Camp

Article: PT Marketing With Facebook

Article: Best SEO Strategy For Physical Therapists

The […]

Marketing Resource Checklist

By |2019-05-28T11:11:47-04:00December 10th, 2017|6 Essentials, Branding, Consumer Marketing, Creative, Design, Direct mail, Email Marketing, Event Marketing, Personal Development, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters, Practice Management, Services, Social Media, Website|

For Physical Therapy Private Practice Owners & Managers

If your a private practice owner or marketing manager, this checklist will help you evaluate the cost and selection of services you need to run your marketing operations.

The checklist breaks down your services into the 6 Essential marketing services proven most important for independent private practices:

  1. Strategic Marketing Plan
  2. Internal […]

Don’t go it alone – find a physical therapy marketing specialist who can help your clinic.

By |2019-08-26T15:03:41-04:00June 4th, 2016|Branding, Design, Personal Development, Physical Therapy Marketing, Practice Management, Website|

If you own or manage a physical therapy clinic and look after the marketing yourself, you know how much effort and money it takes to get anything done. That’s why most clinic owners lose enthusiasm and settle for just having a website, a brochure, and business cards. Enough,  job done.

It’s tempting to believe that just having some basic materials […]

The simplest way to add cash pay to your physical therapy business – for less than $100

By |2016-03-17T10:41:44-04:00February 17th, 2014|Branding, Concept Updates, Consumer Marketing, Personal Development, Physical Therapy Marketing, Practice Management|

Is a $100 budget enough to start your cash pay business? We think so…

 

Most (if not all) independent practitioners wonder about the potential for cash based business. At first, it seems like a giant shift, but actually, if you have patient traffic of any sort, your already “setup” to participate in this growing market segment. […]

2 Kinds Of Brand-Building For Physical Therapists

By |2018-03-06T12:03:47-04:00August 2nd, 2013|Branding, Consumer Marketing, Physical Therapy Marketing, Practice Management|

2 Kinds Of Brand-Building For PTs: One Kind Burns Cash While The Other Delivers A Steady Stream Of New Patients.

Which do you prefer?

The topic of brand-building comes up in almost every conversation we have with prospects and clients. How to do it, how much to spend, and what kind of results to expect. Today’s feature […]

3 Simple Steps To Writing Physician Letters That Actually Generate Response

By |2019-06-14T15:27:15-04:00October 8th, 2009|Branding, Consumer Marketing, E1: Strategic Planning, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters|

After working with one client after another to create physicians letters for the purpose of spurring referrals, we’ve learned some lessons. Not only have we learned from physicians about what makes the difference between an effective letter and a throw away, but we have also learned from clients what it takes to get them results. […]

Top Priority For Practice Management In Good Times And Bad

By |2019-06-11T06:43:29-04:00January 7th, 2009|6 Essentials, Branding, E1: Strategic Planning, E2: Internal Marketing, E3: Website & Internet, Physical Therapy Marketing To Physicians|

You Can Supercharge Practice Growth By Doing No More Than Reading These 465 Words, Unless, Of Course, You Have Something More Important To Do…
By Trent Wehrhahn and David Steinberg, Senior Consultants © 2009 DC Steinberg & Associates, LLC
These are interesting times. Businesses haven’t scrambled with such […]

What Do Physical Therapy And Coca-Cola Brand Managers Have In Common?

By |2019-05-24T07:55:16-04:00June 17th, 2008|6 Essentials, Branding, Consumer Marketing, E1: Strategic Planning, Physical Therapy Marketing, Physical Therapy Marketing To Physicians|

Branding is an important job. Done well, it has the power to efficiently attract customers; done poorly, you may pull your hair out in frustration.

Branding is a systematic way of communicating value. Each industry has different values that are important to customers. With soft drinks, for example, the primary appeal is social-emotional.  And because of […]