Marketing Resource Checklist

By |2017-12-31T06:25:25-04:00December 10th, 2017|6 Essentials, Branding, Consumer Marketing, Creative, Design, Direct mail, Email Marketing, Event Marketing, Personal Development, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters, Practice Management, Services, Social Media, Website|

For Physical Therapy Private Practice Owners & Managers

If your a private practice owner or marketing manager, this checklist will help you evaluate the cost and selection of services you need to run your marketing operations.

The checklist breaks down your services into the 6 Essential marketing services proven most important for independent private practices:

  1. Strategic Marketing […]

Don’t go it alone – find a physical therapy marketing specialist who can help your clinic.

By |2017-12-31T06:39:28-04:00June 4th, 2016|Branding, Design, Personal Development, Physical Therapy Marketing, Practice Management, Website|

If you own or manage a physical therapy clinic and look after the marketing yourself, you know how much effort and money it takes to get anything done. That’s why most clinic owners lose enthusiasm and settle for just having a website, a brochure, and business cards. Enough,  job done.

It’s tempting to believe that just having some basic materials […]

Extra Dangerous For Physical Therapists – The Inbound Marketing Myth

By |2018-05-25T16:04:55-04:00January 9th, 2015|Branding, Consumer Marketing, Direct mail, Email Marketing, Physical Therapy Marketing, Social Media|

According to Wikipedia, the term “inbound” marketing was coined by Brian Halligan, founder of Hubspot in 2005.

“Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.”

In contrast, buying attention,[1] cold-calling, direct paper […]

The simplest way to add cash pay to your physical therapy business – for less than $100

By |2016-03-17T10:41:44-04:00February 17th, 2014|Branding, Concept Updates, Consumer Marketing, Personal Development, Physical Therapy Marketing, Practice Management|

Is a $100 budget enough to start your cash pay business? We think so…


Most (if not all) independent practitioners wonder about the potential for cash based business. At first, it seems like a giant shift, but actually, if you have patient traffic of any sort, your already “setup” to participate in this growing market segment. […]

2 Kinds Of Brand-Building For Physical Therapists

By |2018-03-06T12:03:47-04:00August 2nd, 2013|Branding, Consumer Marketing, Physical Therapy Marketing, Practice Management|

2 Kinds Of Brand-Building For PTs: One Kind Burns Cash While The Other Delivers A Steady Stream Of New Patients.

Which do you prefer?

The topic of brand-building comes up in almost every conversation we have with prospects and clients. How to do it, how much to spend, and what kind of results to expect. Today’s feature […]