Marketing Ideas For Physical Therapists – Balance and Fall Prevention Gets New Patients

Physical Therapy Marketing Ideas

Balance & Fall Risk Guide

If you’re thinking about good options for a marketing and advertising program that generates response, look no further than Balance & Fall Prevention. The timing couldn’t be better.

Recent New York times articles on November 2-3, 2014, “Bracing for the Falls of an Aging Nation” reports what physical therapists have known for years as though it was a new problem. Part 1 does a good job raising awareness for the extent of the problem, and part 2 narrates the typical patient experience (fear, embarrassment, and Medicare-Medicaid restrictions).

The numbers quoted in the article are staggering:
“And more than 2.4 million people over 65 were treated in emergency departments for injuries from falls in 2012 alone, an increase of 50 percent over a decade. All told, in the decade from 2002-2012, more than 200,000 Americans over 65 died after falls. Falls are the leading cause of injury-related death in that age group.”

The article struck a cord with me professionally, and personally.

From a physical therapy marketing standpoint, the world is thirsty for more information about solutions that address the typical patient’s (and family’s) problems.

This means that physical therapists have a unique opportunity to set themselves up to address the needs of this patient (emotionally as well as physically), and innovate their practice to become a unique resource in this area.

The time to set yourself up for this is now, before your competitors beat you to it. A good place to begin is to look at samples of our Balance and Fall Prevention concepts. They show you what works to generate new patients, and, at the same time, visualize what changes you may need to make in order to become known as the “go to” provider in your market. These patients typically have more needs than just balance-falls, so think of the specialized marketing as an additional way to generate all kinds of patients, friends, and family.

If you want to take a look, schedule a complimentary strategy session at ptreferralmachine.com.