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The next competitive test for leading providers: Can they make the transition from transactional data management to content management?
I recently read an article written by the Senior Editor of Medical Economics, Gail Garfinkel Weiss, titled The New Doctor-Patient Paradigm (June 2008). The article describes how information technology and insurance has fundamentally changed the […]
Physical Therapy Marketing Assessment Download Marketing Assessment
Physical Therapy Marketing Assessment: Click the download link above to get started with your Strategic Marketing Plan (SMP).
Download and use our physical therapy marketing assessment on your own, or send it to us and get a completed SMP for free. Why free? Because we can’t begin to […]
If your a private practice owner or marketing manager, this checklist will help you evaluate the cost and selection of services you need to run your marketing operations.
The checklist breaks down your services into the 6 Essential marketing services proven most important for independent private practices:
If you own or manage a physical therapy clinic and look after the marketing yourself, you know how much effort and money it takes to get anything done. That’s why most clinic owners lose enthusiasm and settle for just having a website, a brochure, and business cards. Enough, job done.
It’s tempting to believe that just having some basic materials […]
Is a $100 budget enough to start your cash pay business? We think so…
Most (if not all) independent practitioners wonder about the potential for cash based business. At first, it seems like a giant shift, but actually, if you have patient traffic of any sort, your already “setup” to participate in this growing market segment. […]
According to the Bureau of Labor Statistics, demand for physical therapy and rehabilitation services is growing annually at double-digit rates. While total employment for the 10-year period 2010-2020 is projected to grow at 14%, physical therapy jobs will grow at 39%.
Some providers are keeping pace with the growing demand while others are not. If your […]
We say all the time that good healthcare marketing requires more educational content, and less of the brag-and-boast “we have great experience, get good results, and care about you” brand-building. Our subscribers seem to understand the difference, but understanding it and executing it as a marketing strategy are two entirely different things.
The big institutions and […]
It’s been six years since we launched PTreferralMachine.com, and we still have the same quote at the bottom of our homepage:
“Physical therapy services may offer the best value in healthcare, and this seems to be the best kept industry secret. Unless the physical therapy industry finds ways to communicate its value to the marketplace efficiently, […]