Tips For Writing Physical Therapy Referral Letters To Physicians

By |2018-10-24T14:18:42+00:00September 4th, 2018|Branding, Direct mail, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters|

Contrary to what many PTs say, physicians do read a certain type of physical therapy referral letter. How do we know? We know because we ask.

For example, we ask physicians if they read physical marketing letters from physical therapists. The typical answer is no. But if you ask them if they read letters about clinical […]

Printing For Physical Therapists

By |2018-08-05T10:16:47+00:00January 24th, 2018|Direct mail, Physical Therapy Marketing, Printing|

Brochures and Postcards – For Physical Therapists

Printing for physical therapists.

Physical Therapists, Fitness, and Wellness providers: Take advantage of our complete service – from design to press.

  • Competitive pricing with a price-match guarantee.
  • Free shipping to the US 48 and Canada.
  • Graphic design included (free on all orders to subscribers, and with a minimum of $250 for guests […]

What Physicians Won’t Tell You About The Marketing They DO Read

By |2018-06-05T19:54:04+00:00December 29th, 2017|Concept Updates, Consumer Marketing, Direct mail, Email Marketing, Event Marketing, Personal Development, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters, Practice Management, Social Media, Website|

Most physicians will tell physical therapists that they don’t read their mailers or marketing. They’ll also tell them that even if they did, it wouldn’t influence their referral behavior. But we know this isn’t quite true. Some mailers get read, while others do not. Some campaigns spur referral behavior, while others do not.
 
If you want […]

Marketing Resource Checklist

By |2017-12-31T06:25:25+00:00December 10th, 2017|6 Essentials, Branding, Consumer Marketing, Creative, Design, Direct mail, Email Marketing, Event Marketing, Personal Development, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters, Practice Management, Services, Social Media, Website|

For Physical Therapy Private Practice Owners & Managers

If your a private practice owner or marketing manager, this checklist will help you evaluate the cost and selection of services you need to run your marketing operations.

The checklist breaks down your services into the 6 Essential marketing services proven most important for independent private practices:

  1. Strategic Marketing […]

HIPAA Myth Costs Many Physical Therapy Clinics Tens of Thousands Each Year

By |2017-01-27T06:50:42+00:00May 15th, 2015|Consumer Marketing, Direct mail, Email Marketing, Physical Therapy Marketing, Practice Management|

Pondering HIPAAWe’re not sure why, but recently we have been receiving a flurry of inquiries about email marketing and HIPAA privacy rules. The common thread with these questions: Are physical therapists who use email marketing services (like the one you may be using included with […]

Extra Dangerous For Physical Therapists – The Inbound Marketing Myth

By |2018-05-25T16:04:55+00:00January 9th, 2015|Branding, Consumer Marketing, Direct mail, Email Marketing, Physical Therapy Marketing, Social Media|

According to Wikipedia, the term “inbound” marketing was coined by Brian Halligan, founder of Hubspot in 2005.

“Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.”

In contrast, buying attention,[1] cold-calling, direct paper […]

Helping Physical Therapy Businesses Grow With A Monthly Service

By |2017-01-27T06:51:17+00:00July 16th, 2013|Concept Updates, Consumer Marketing, Direct mail, Email Marketing, Event Marketing, Personal Development, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters, Practice Management, Social Media, Website|

Is $895 per month a good investment for guaranteed* double-digit growth in your PT practice?

 

Answer: Yes, read on. No, Click away.

 

 iStock_000005289966XSmallHow We Help Physical Therapy Businesses Grow…

 

The PT Referral Machine (PTRM) is absolutely, the most complete and affordable marketing resource available for PT […]

Learn What Physicians Won’t Tell You About The Marketing They DO Read

By |2017-12-29T08:02:53+00:00June 20th, 2012|Concept Updates, Consumer Marketing, Direct mail, Email Marketing, Event Marketing, Personal Development, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters, Practice Management, Social Media, Website|

Introducing:
The PT Referral Machine $189 90-Minute Power Writing Workshop
 (90 minutes is all it takes to show you the same tested method we have refined over 8 years of […]

Why letters from PTs are now read by more physicians

By |2017-12-29T13:51:21+00:00June 8th, 2012|Concept Updates, Direct mail, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters, Practice Management|

Executive Letters From Physical Therapists Now Reach More Physicians

 Snail mail provides a better opportunity to be noticed. 

The number one objection (false) to spending money on physician referral letters is that they don’t get read, or even opened. Even if that were true, this may be the time to reevaluate that. […]

How To Track Your Physical Therapy Marketing Results

By |2014-11-29T13:12:34+00:00June 24th, 2011|Consumer Marketing, Direct mail, Physical Therapy Marketing|

If your idea of how to track marketing results is to instruct your receptionist to ask each caller, “How did you hear about us,” then this article may be for you…

The devil is in the details, but when the devil is your poorly equipped and poorly trained receptionist, you might not get any details, never […]