Extra Dangerous For Physical Therapists – The Inbound Marketing Myth

By |2019-08-13T15:35:04-04:00August 12th, 2019|Branding, Consumer Marketing, Direct mail, Email Marketing, Physical Therapy Marketing, Social Media|

In This post

Introduction Inbound & Outbound Defined

Inbound Considerations & Problems

Combining Local Search With Outbound

Related Links

Local SEO Marketing Package

Consumer Direct Response Marketing Package

PT Marketing Boot Camp

Article: PT Marketing With Facebook

Article: Best SEO Strategy For Physical Therapists

The […]

How To Fix The 2 Crummiest Physical Therapy Marketing Letters We’ve Ever Seen

By |2019-02-15T17:15:59-04:00January 25th, 2019|Direct mail, Physical Therapy Marketing To Physicians, Physician Letters|

How A Simple Formula Can Turn Even The Worst Letter Writer Into An Expert Many physical therapy and chiropractic practice managers come to us in a fit of frustration looking for an explanation as to why their physician letters don’t produce results. That’s why today we want to show you the four crummiest letters we’ve ever seen along with a simple formula you can use to fix them. If that sounds worthwhile, grab a red Sharpie, and get ready to become a master copywriter. We think you’ll find it’s worth the effort - powerful strategic campaigns directed to physicians can be one of the most efficient and productive ways to influence referral patterns.

Printing For Physical Therapists

By |2018-08-05T10:16:47-04:00January 24th, 2018|Direct mail, Physical Therapy Marketing, Printing|

Brochures and Postcards – For Physical Therapists

Printing for physical therapists.

Physical Therapists, Fitness, and Wellness providers: Take advantage of our complete service – from design to press.

  • Competitive pricing with a price-match guarantee.
  • Free shipping to the US 48 and Canada.
  • Graphic design included (free on all orders to subscribers, and with a minimum of $250 for guests […]

What Physicians Won’t Tell You About The Marketing They DO Read

By |2019-05-28T12:43:22-04:00December 29th, 2017|Concept Updates, Consumer Marketing, Direct mail, Email Marketing, Event Marketing, Personal Development, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters, Practice Management, Social Media, Website|

Most physicians will tell physical therapists that they don’t read their mailers or marketing. They’ll also tell them that even if they did, it wouldn’t influence their referral behavior. But we know this isn’t quite true. Some mailers get read, while others do not. Some campaigns spur referral behavior, while others do not.
If you want […]

Marketing Resource Checklist

By |2019-05-28T11:11:47-04:00December 10th, 2017|6 Essentials, Branding, Consumer Marketing, Creative, Design, Direct mail, Email Marketing, Event Marketing, Personal Development, Physical Therapy Marketing, Physical Therapy Marketing To Physicians, Physician Letters, Practice Management, Services, Social Media, Website|

For Physical Therapy Private Practice Owners & Managers

If your a private practice owner or marketing manager, this checklist will help you evaluate the cost and selection of services you need to run your marketing operations.

The checklist breaks down your services into the 6 Essential marketing services proven most important for independent private practices:

  1. Strategic Marketing Plan
  2. Internal […]

HIPAA Myth Costs Many Physical Therapy Clinics Tens of Thousands Each Year

By |2017-01-27T06:50:42-04:00May 15th, 2015|Consumer Marketing, Direct mail, Email Marketing, Physical Therapy Marketing, Practice Management|

Pondering HIPAAWe’re not sure why, but recently we have been receiving a flurry of inquiries about email marketing and HIPAA privacy rules. The common thread with these questions: Are physical therapists who use email marketing services (like the one you may be using included with […]

How To Track Your Physical Therapy Marketing Results

By |2014-11-29T13:12:34-04:00June 24th, 2011|Consumer Marketing, Direct mail, Physical Therapy Marketing|

If your idea of how to track marketing results is to instruct your receptionist to ask each caller, “How did you hear about us,” then this article may be for you…

The devil is in the details, but when the devil is your poorly equipped and poorly trained receptionist, you might not get any details, never […]

Who Said Direct Mail For Marketing Physical Therapy Is Dead?

By |2018-10-24T14:37:08-04:00June 13th, 2011|Consumer Marketing, Direct mail, Physical Therapy Marketing|

We hope you don’t fall for this one…

If your marketing guru tells you that direct mail is dead and that you should focus most of your attention on internet strategies, you may want to read on.

Sure, internet marketing is important, but direct mail is far from dead. In fact, the National Mail Order Association projects […]

6 Steps To Setting Up A Powerful Patient Generating System

By |2017-01-27T06:53:21-04:00January 30th, 2008|Consumer Marketing, Direct mail, Physical Therapy Marketing, Practice Management|

You may be the best trained and most competent practitioner in your marketplace, but for some reason that hasn’t translated into the kind of business success you may feel you deserve. You may be doing fine, but want to move your practice to the next level; or maybe you’re struggling a bit, and looking for […]