3 Ways Your Internet Strategy Will Influence Referral Patterns
Is Your Web Strategy Relevant? For independent practitioners, the debate about the importance of websites and the internet revolves around the following questions: “Why do I need a site? Will people actually choose me because [...]
How Marketing Operations Will Drive Growth For Some Physical Therapy Practices While Others Settle For Crumbs
As I sit and write this post, I can't help but think back on the pre-blog era. It was an era that afforded time for careful planning and thought before making strategic decisions. Today, we have [...]
What Do The Medicare Cap, Toyota, And Physician Arrogance All Have In Common?
As a student of business strategy and marketing, I see common themes in events that most people don’t even associate. For example, from a business strategy standpoint, what do the recent Toyota recalls, Medicare therapy [...]
Physical Therapists Now Make More Money With Good Posture.
Posture is a powerful thing. I’m not talking about physical posture, but business posture. If you have good business posture, you know it; if you don’t, you know that too. For a physical therapist, poor [...]
3 Simple Steps To Writing Physician Letters That Actually Generate Response
After working with one client after another to create physicians letters for the purpose of spurring referrals, we’ve learned some lessons. Not only have we learned from physicians about what makes the difference between [...]
Why Traditional Physical Therapy Marketing No Longer Works Well
When Just Surviving Is A Struggle, It’s Time To Assess Your Marketing Strategy Traditional physical therapy and healthcare marketing depends on one-on-one relationship building, or sales techniques. 20 - 30 years ago this worked [...]
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