Thinking about sending your physical therapy practice representative for training? Not after you read this article you won’t…
Why This CEO Will Never Hire Another Salesperson The article [...]
Specialty Program Guides – New Follow Up Materials For Patient Aquisition
For those clients who are looking for new ways to [...]
3 Ways Your Internet Strategy Will Influence Referral Patterns
Is Your Web Strategy Relevant? For independent practitioners, the debate [...]
What Do The Medicare Cap, Toyota, And Physician Arrogance All Have In Common?
As a student of business strategy and marketing, I see [...]
Physical Therapists Now Make More Money With Good Posture.
Posture is a powerful thing. I’m not talking about physical [...]
Why Traditional Physical Therapy Marketing No Longer Works Well
When Just Surviving Is A Struggle, It’s Time To Assess [...]
If You Really Believe Physical Therapy Is Worth Considering As A Treatment Option, You Have A Responsibility To Find Ways To Educate Your Marketplace.
Many think marketing and advertising are dirty words, especially [...]
A Lesson For Physical Therapists Looking To Win In Business Straight From The 2008 Beijing Olympics…
If you are watching this summer’s Olympic coverage, no doubt [...]
Why some physical therapists have all the luck, and others seem to be destined for mediocrity…
I had an interesting experience this week. As you probably know, [...]
Remember Schlitz Beer? And Why Should A PT Care?
I was reading about a Schlitz Beer ad campaign in [...]
