Posture is a powerful thing. I’m not talking about physical posture, but business posture. If you have good business posture, you know it; if you don’t, you know that too. For a physical therapist, poor business posture is running around asking others for permission to receive referrals. Good business posture doesn’t ask for permission; prospective referrals come directly to you because they discover your unique value proposition and problem solving ability.

If you are really good at what you do, then getting good posture is a simple matter of strategic communication. Strategic communication helps people understand why you are good without you having to be present each and every time to explain yourself. Strategic communication replicates your passion and expertise so that prospects “get it” and tug on your sleeve for more of your expert information. I don’t mean to suggest that you should never “explain” yourself, because it is probably true that the most effective mode of pusuasive communication is talking with you directly, but good strategic communications can do most of the heavy lifting, enabling you to establish powerful business posture before even opening your mouth. Think of it this way – your strategic communications materials are the air power, and your direct contacts with prospects are the infantry. After all, competing in business is a lot like warfare, so why not fight the battle with a strategic plan with the objective of establishing good business posture.

 
Many small and medium sized business owners draw the conclusion that effective strategic communications are not affordable. They’ve tried sending letters, direct mail, radio ads, print, and other things that get disappointing results. This isn’t surprising since most marketing agencies skip the strategic process and just grab the money.

Our job is to communicate our unique value proposition and problem solving ability to you. That’s why we offer free resources like our Clinic Owner’s Guide to Marketing, a free live “webinar” workshop, free strategic material reviews (our version of a postural analysis).
We want to show you that affordable Fortune 500 –Style marketing operations are not only a possibility for your business, but ready to go now – and we do it for you.