Physicians’ Waiting Rooms – A Great Place To Begin Capturing The Attention Of Your Prospective Patients
In the last Business Corner post, we talked about how to turn your special physical therapy knowledge and training into a competitive advantage by communicating your special approach to assessment and treatment in the marketplace. [...]
Get Your Share Of The Growth In Demand For Physical Therapy Services
According to the Bureau of Labor Statistics, demand for physical therapy and rehabilitation services is growing annually at double-digit rates. While total employment for the 10-year period 2010-2020 is projected to grow at 14%, physical [...]
Simple Strategy Helps Change Referral Patterns
We say all the time that good healthcare marketing requires more educational content, and less of the brag-and-boast “we have great experience, get good results, and care about you” brand-building. Our subscribers seem to understand [...]
Why Every Physical Therapy Clinic Manager Should Eat At McDonald’s (No, Not For The Food)…
Last month for the first time we included a guest feature with our monthly email marketing tips, and the feedback was really exciting. That's why we are sharing another contributed by Jamey Schrier. Jamey's physical [...]
Balance and Fall Prevention campaigns – huge ROI when done right.
Balance assessments and Fall Prevention planning - a great case study in marketing. Materials that address the problem and offer educational information on diagnosis and treatment work very effectively. These stories, like the one here [...]
What Every PT Should Think About Before Speaking… (Advice From A PT Industry Insider)
It's been six years since we launched PTreferralMachine.com, and we still have the same quote at the bottom of our homepage: "Physical therapy services may offer the best value in healthcare, and this seems to [...]
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