Physical Therapy Advertising Is A Lot Like Dieting…
Lots Of Advice, But You're The One Who Actually Has To Make It Work For most PTs, deciding to advertise is challenging enough, but ultimately, the challenge is not deciding IF you should advertise, but HOW to get your advertising dollars to translate into CASH [...]
What Do Physical Therapy And Coca-Cola Brand Managers Have In Common?
Branding is an important job. Done well, it has the power to efficiently attract customers; done poorly, you may pull your hair out in frustration. Branding is a systematic way of communicating value. Each [...]
Three Fundamentals of Practice Building
Don’t Spend Another Dime On Marketing Until You Memorize Them... If you’re like most professionals, from time to time you wonder about what it takes to build a successful practice. You see and feel the [...]
Yellow Page & Yellow Book Advertising: Waste Of Money Or Hidden
If you’re like most health care professionals, you cringe every year at the sight of the Yellow Page/Book contract renewal form. Ads of any substance are expensive, and this kind of elective expenditure, naturally, leads [...]
How To Turn Your Special PT Knowledge Into Competitive Advantage
In our previous Business Corner post entitled 6 Steps To Setting Up A Powerful Patient Generating System, we broke down the process of determining what to say in your marketing so that it will work better. [...]
6 Steps To Setting Up A Powerful Patient Generating System
You may be the best trained and most competent practitioner in your marketplace, but for some reason that hasn’t translated into the kind of business success you may feel you deserve. You may be doing [...]
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