The New Frontier In Practice Management For Physical Therapists et al
Repost from archive. I recently read an article written by the Senior Editor of Medical Economics, Gail Garfinkel Weiss, titled The New Doctor-Patient Paradigm (June 2008). The article describes how information technology and insurance has [...]
5 Minute Brochure and Website Evaluation Helps Avoid Most Common Goofs
Thinking About Printing A New PT Practice Brochure or Updating Your Website? Take This 5 Minute Evaluation And Avoid The 4 Most Common Goofs That Discourage Response Practice brochures and websites are essential, but how [...]
Five Years of Testing And Development Confirms Pre-1950 Strategy Works Best For Physical Therapy Marketing Today
For those of you who know us, it’s likely you have heard us teach and demonstrate the “Results Formula” like a math class. You can’t engage us in a conversation about physical therapy marketing [...]
How To Track Your Physical Therapy Marketing Results
If your idea of how to track marketing results is to instruct your receptionist to ask each caller, “How did you hear about us,” then this article may be for you… The devil is in [...]
Know What Not To Expect From Social Media
Why Blogging And Social Media Platforms Are Probably A Waste Of Time For MOST Physical Therapists, And A Competitive Weapon For A Select Few Marketing Lessons From 2010 In Less Than 400 Words It’s [...]
Budget-Friendly Workshops Increase New Patients
The effectiveness of using low-cost workshops to get face time with prospective patients is old news for most independant physical therapists, but the time and money it takes to prepare and promote the event can [...]
If you’re looking for a physical therapy marketing blog, you’ve found the right page.
