For those of you who know us, it’s likely you have heard us teach and demonstrate the “Results Formula” like a math class. You can’t engage us in a conversation about physical therapy marketing strategy without hearing about specific ads or direct mail and how the formula helps predict how they will work. This formula has been around for about 150 years. It can be easily taught to anybody (we teach it in 60 minutes on our webinars) – but success applying the formula takes lots of experience and a ton of discipline. What makes the formula so powerful is that it flies in the face of creativity and demands a more scientific approach we like to call tested methods.For more than five years now, Trent and I have been applying the formula to specific industries like physical therapy and dentistry, accumulating results that lead to “predictive outcomes” for different kinds of marketing activities.  What works in an email blast? Website? Search engines? Print? Direct mail? Broadcast? Physician letters?

We have the answers to all these questions. Just ask the physical therapist who got his “welcome” to the Machine with 7 new patients from his first $600 ad – he never imagined that kind of return on investment was possible.

For the rest of you, we say check it out before your competition beats you to it. Register for one of our webinars today – it’s no charge.

Thank you for reading,

David C. Steinberg

The PT Referral Machine
Marketing physical therapy isn’t like marketing Coke or Pepsi with creative genius. Instead, it’s a disciplined process following a specific formula. When advertising physical therapy, never mind being cute and creative when your message is directed at people who are worried about pain with every step. Cute and Creative isn’t how you treat, so don’t advertise this way either. Find a disciplined process with proven results, and stick to it.More Articles

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