How To Know When Your Investemnt In A Practice Rep Is A Waste of Money
Finally, The Most Common Goof Of Old-School Healthcare and Physical Therapy Marketers Explained For years, healthcare marketing consultants have been recommending a variety of techniques for garnering referrals. Typically, the recommendations focus on relationship [...]
If You Really Believe Physical Therapy Is Worth Considering As A Treatment Option, You Have A Responsibility To Find Ways To Educate Your Marketplace.
Many think marketing and advertising are dirty words, especially for physical therapy and other professional services. Maybe that is why some physical therapy marketing service firms like to call themselves "practice" or "business" development [...]
Top Priority For Practice Management In Good Times And Bad
You Can Supercharge Practice Growth By Doing No More Than Reading These 465 Words, Unless, Of Course, You Have Something More Important To Do… By Trent Wehrhahn and David Steinberg, Senior Consultants © 2009 [...]
A Lesson For Physical Therapists Looking To Win In Business Straight From The 2008 Beijing Olympics…
If you are watching this summer’s Olympic coverage, no doubt you have heard about the latest swimsuit controversy. Some say many swimmers wearing the new Speedo LZR Racer have an unfair advantage. Many credible experts [...]
Why some physical therapists have all the luck, and others seem to be destined for mediocrity…
I had an interesting experience this week. As you probably know, we provide free webinars to introduce our program to clinic owners that want to learn more about marketing and business development. The webinars are done in [...]
Remember Schlitz Beer? And Why Should A PT Care?
I was reading about a Schlitz Beer ad campaign in Claude C. Hopkins’ book My Life In Advertising when it hit me that marketing beer wasn’t so different from marketing physical therapy. Claude C. Hopkins, a [...]
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