Usage Tips
Physical therapy flyers fill a special communication need. Flyers are not the same as brochures. Folded brochures (pocket size, medium, and large formats) represent a more formal branding message. Flyers, on the other hand, convey a more informal message. Physical therapy flyers work best for policies, procedures, announcements, events, and special offers.
Avoid the 4 most common mistakes independent practitioners make when creating flyers:
- Desktop printing or copy shop reproduction.
Flyers printed on your office printer usually SCREAM a cheap, weak brand image. Colors wash, edges don’t bleed, and images don’t print crisply.
- Unprofessional design and copywriting. Avoid tinkering with design if you don’t have the training or design software. Some online printing services offer templates, but they limit font, layout, and graphic choices. Even beautiful print quality won’t fix these problems. The extra cost for graphic design and copywriting can make the difference between a flyer you proudly present, and one you hide in a draw.
- The Website Substitute. We hear it all the time. “Why do I need flyers and brochures when I can just send everyone to my website?” Websites are, of course, a marketing Essential, but they are no substitute for a printed materials. Not convinced? Think about all the printing used to market most products and services. Printed materials reinforce your message and support your website. Websites and brochures work better together.
- Brand-Builder Emulation. Brand-builders emphasize logos and taglines. They subscribe to the idea that if their logo and tagline is cute enough, you’ll think of them first. Avoid brand-builder-style emphasis on flashy logos, taglines, and platitude-filled copy. You’re not Coca Cola or McDonalds, so don’t try to advertise like them. Professional service providers need to avoid the “platitude trap.” Here are two simple questions you can ask to see if you may be guilty of brand-builder emulation:
- Is the logo the focal point of your brochure cover?
- Is the main headline a platitude-filled promise? E.g. “Getting You Back To The Life You Love.”
If you answered yes to either of those questions, then you’re emulating a brand-builder. Read more about how to fix that or get started with your free trial now.
Take advantage of our high-quality, competitive pricing, and value-added design and copywriting service exclusively for physical therapists, fitness, and wellness providers.
Graphic design is included for all subscribers with no minimum order.
PTRM print services do more for less – Design, write physical therapy content, print, AND deliver. All for one low price.
Compare to Vistaprint or Staples Print Services.
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10 reviews for Physical Therapy Flyers
We have worked with David and his team for over 10 years on everything from website designs, promotional direct mailings, specialized promotional pieces to press releases. David helped us create our image with high end promotional materials, current website content and was able to always keep us first on most every online search in our region. High quality, intelligent and professional materials that were impressive to everyone who received them. Our great success in growth of size, branding, recognition, etc. was because of the attention to detail and full follow up in a timely manner with all areas of promotion, advertising, staff training, branding we did with PT Referral machine. Their work with us on improving front desk issues translated into a much improved product we were able to deliver to our patients and a more successful bottom line, as well as a level of care and personal service to our patients and communities that we could be proud of. So many ways that PT referral machine helped us grow to 3 large successful practices- we can never thank them enough!
My fitness studio was totally all walk-in business. I panicked when the pandemic hit last spring and I had to think about closing. Luckily PTRM handles my marketing and they put together an entire campaign to switch us into remote training. It was done quickly and affordably. It has transformed my business forever –; I am getting customers now who I could not reach before. They really make you feel like they are on your team and know how to make things happen.
Response from PT Referral Machine - Physical Therapy Marketing
RIP Joanne (LJ), the most passionate and well-liked fitness instructor I have ever known.
I have 2 clinics in a very competitive market. After burning through 2 or 3 marketing managers, I stumbled upon the PT Referral Machine website. The Level 3 package offered everything I wanted, so I scheduled a free strategy session to check it out. The variety and selection of concepts was truly exciting – nothing I could have expected from my in-house marketing manager. So for about 25% of the marketing payroll costs I used to have, I’m getting everything handled. The content is crisp, and the graphic design is clean and fresh. I’m still in charge of my marketing with less time, less cost, and most importantly we get RESULTS. Stuff gets done and out the door. What a difference with PTRM!
I want to thank you for your help the past few years in helping us to grow our practice in a challenging environment for private practice physical therapy. Leah and I have enjoyed working with you and appreciate all that you have done for Kleinpeter Physical Therapy.
When we started working with PTRM 5+ years ago we had no ‘brand’ to speak of and limited materials to give to physicians and patients.
They helped us not only build a consistent look and feel that became our brand, but they helped us start to build our own content with brochures that we could offer our future patients.
One of our first successful campaigns involved a FREE ASTYM guide that we built into a successful radio promotion. I remember being pleasantly surprised as we sent out lots of free guides and scheduled many new patients.
If you are looking for lots of unique ideas and physical therapy content made into uniquely branded brochures for your practice, then they are the ones to help you get to the next level.