Facebook has become a dominant platform, no question, but as a marketing priority, it fits some products and services better than others. But when it comes to healthcare decisions, ask yourself, when was the last time you looked to Facebook for your diagnosis and treatment options? Maybe a few readers have, but most do not.
In conclusion, work Facebook and social media into your essential marketing, not the other way around. To see what we mean, join us on a Local SEO Web conference and put Facebook back where it belongs.
Thanks for reading!
*Update: Two days after this post was published, the WSJ reported a possible ad revenue bonanza for Google and Facebook due to the push for stricter opt-in privacy policies. Why? The author suggests that stricter and more complex opt-in policies will make consumers stingier with permission grants. This means smaller brands, like the typical PT clinic, may have even more content filters to overcome.