Your SMP is the first of the 6 Essentials. Whether you plan on handling all your marketing in-house or not, a PT Referral Machine Strategic Marketing Plan lays a solid foundation to work from. With the right plan, local private practitioners can out-marketing their competition and enjoy strategic success.
Since all we do is work with physical therapy private practitioners, fitness, and wellness service providers, your strategic marketing plan is based on experience with hundreds of locations of all sizes in a wide variety of markets.
Strategic Marketing Plans (SMP) are included with a free trial, all bundled service plans, or can be purchased separately.
Strategic Physical Therapy Marketing Plans Include:
- Market Overview
- Market Potential
- Market Share & Goals
- Competitive Analysis
- Service & Product Strategy
- Strategic Messaging & Content Plan
- New Patient Acquisition Strategy
- Lead Generation Strategy
- Conversion Strategy
- Growth Chart & Results Tracking
Media Mix, Channels, & Budget
- Detailed Marketing Budget
- Internet & Social Media
- Outbound Advertising & Direct Mail
- Direct Consumer
- Physician & Professional
- Internal Marketing
- Alliance & Co-op Programs
Check our SMP Getting Started calendar and reserve your spot today.