Website & Practice Marketing Packages
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PTRM Custom Website & Practice Marketing Package
PTRM Custom Website & Practice Marketing Package
Empower Your Practice With A Website And Marketing System That Works As Hard As You Do
Elevate your clinic’s online and offline presence with a fully customized website and marketing package built exclusively for physical therapy and personal training professionals. The PTRM Custom Website & Practice Packages are designed to help you:
- Stand out in your local community
- Attract and convert new patient-clients
- Build lasting engagement and trust
- Systematically Spur Bookings & Referrals
Every PTRM website and practice marketing package includes essential CORE Features tailored to your unique clientele — like responsive design, HIPAA-compliant forms, and service-specific pages that speak directly to your audience.
Go From Powerful CORE Features to REFERRAL MACHINE With Client-Generating Add-Ons and Professionally Managed Local Advertising
Go From Powerful CORE Features to REFERRAL MACHINE With Client-Generating Add-Ons and Professionally Managed Local Advertising
Whether you’re launching a new practice or elevating your digital presence, PTRM builds custom websites and practice marketing systems designed to grow with your business. Every site we create is scalable and future-ready, so you can easily add functionality as your marketing progress evolves.
Bundled packages can include features and services such as:
- 24/7 Call Answering to Boost Bookings and Deliver Exceptional Client Service.
- Integrated Scheduling and Payment Solutions for Effortless, Seamless Operations.
- SEO and Marketing Boosters to Maximize Visibility and Accelerate Growth.
- Digital and Print Marketing Tools for a Complete Online and Offline Presence.
- Built-In eCommerce Shop to Sell Products and Boost Profitability.
- Professionally managed local advertising.
- Staff training and support.
Search engines need clear signals to know when to display your site. Professionally managed SEO ensures your content and structure are optimized for visibility, credibility, and growth—so you attract the right patients at the right time.
Why It Matters
- Visibility Drives Growth – If your site isn’t optimized, potential patients may never find you. Professional SEO puts your clinic in front of the people searching for your services.
- Expert Strategy – Managed SEO uses proven techniques and ongoing adjustments to keep your site competitive in search rankings.
- Long-Term Value – Unlike paid ads, organic SEO builds lasting authority and trust, reducing reliance on costly campaigns.
CORE Benefits
- Better Rankings – Strategic keyword placement, meta tags, and clean site structure tailored to your ideal patient profile.
- More Traffic – Higher visibility attracts new visitors and increases referral opportunities.
- Improved Experience & Speed – Fast, mobile-friendly pages keep users engaged and boost search rankings.
- Understand your local competitive environment.
- Craft tailored strategies to attract and retain patients.
- Customize and optimize your content to maximize patient-client acquisition rates.
- Provide ongoing support so you can focus on patient care while we handle your practice marketing.
A PTRM dedicated expert ensures your marketing is consistent, effective, and aligned with your business goals—no guesswork, just results.
Complete Hosting & Care Package
Everything handled for you—so you don’t have to:
- Site Maintenance: We keep your site updated and optimized.
- SSL & Firewall: Security managed end-to-end for HIPAA compliance and peace of mind.
- Daily Backups: Automatic backups—no manual steps required.
- Annual domain registration and maintenance.
- Traffic Reports: Weekly and monthly insights and new patient reports delivered straight to you.
Focus on your business while we take care of the tech and practice marketing.
Boost Your Rankings With A Design Optimized For Local Search
A site design isn’t just about looks—it’s about performance. By creating a structure optimized for competitive local search, your website will follow Google’s best practices for mobile, desktop, and tablet optimization. Your professionally customized content will:
- Help your site rank higher in search results.
- Increase first-time and returning visitors.
- Increase local visibility and engagement.
- Deliver a seamless experience across all devices.
A homepage with strong cornerstone content can be a game-changer for a physical therapy (PT) business because it immediately communicates what makes your practice unique and why visitors should choose you over competitors. Here’s how it separates your business:
- Instant Differentiation
- Builds Trust and Authority
- Improves Engagement
- SEO and Conversion Benefits: Keyword-rich
Visitors decide within 5–7 seconds whether to stay or leave. A clear, compelling statement grabs attention and encourages them to explore services.
When integrated with an interactive map (such as Google Maps), it allows visitors who would most benefit from knowing about your practice to:
- View the exact location visually
- Get directions instantly
- Access nearby landmarks and navigation options
This feature improves user experience, boosts local SEO, and makes it easier for customers to find and visit your business.
Purpose: To help patient-clients understand all the treatments, programs, and services offered. What’s Included:
- Overview: Descriptions of treatments offered.
- Details: Benefits and conditions treated.
- Booking: Easy “Schedule Now” button.
- Resources: Links to guides and videos.
- Help Choosing: Contact option(s) for recommendations, billing, insurance, and scheduling.
Purpose: Builds trust by sharing your story, values, and expertise.
Key Elements:
- Mission & Vision: Why you exist and what you stand for.
- Team Profiles: Credentials and specialties of your therapists.
- Practice Story: How your clinic started and what makes it unique.
- Patient-Centered Approach: Emphasis on care and outcomes.
- Contact & Location Links: Easy navigation to connect with you.
Purpose: Make scheduling simple and fast, while reducing administrative friction. Key Features:
- Clear Call-to-Action: Prominent “Schedule Appointment” button.
- Online Booking Form:
- Easy-to-use interface
- Program Interface connecting to staff and PT calendars
- Date/time/location picker
- Service selection
- Email/text form confirmations
- Insurance & Payment Info: Overview, payor selection, optional card photo upload and/or manual entry.
- Accessibility: Mobile-friendly design and ADA-compliant layout.
- FAQ section for appointment-related questions
- Optional Extras
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- Patient portal
- Call Center Support
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Purpose: Build trust and credibility by showcasing real patient success stories. PTRM Best Practices:
- PTRM works with staff to customize patient-client progress and experience surveys to facilitate feedback online.
- Review Feed: Pull reviews from Google, Facebook, and other platforms.
- Placement: Feature on homepage, services pages, as well as a dedicated reviews section.
- Diversity: Highlight different conditions and treatment outcomes.
- Dynamic Display: Embed rotating review widgets for fresh content.
- SEO Boost: Structured data improves search visibility.
- Credibility: Verified reviews increase patient-client confidence.
- Social Proof: Includes star ratings and links to Google or Yelp reviews.
Purpose: Make it easy for patients to reach you quickly and confidently.
Key Features:
- Clear Contact Info: Phone, email, fax, and address displayed prominently.
- Contact Form: Simple fields for name, email, phone, message, and reason for inquiry.
- Spam blocked by reCAPTCHA
- Map Integration: Interactive map for location and directions.
- Business Hours: Visible and accurate for planning visits.
- Quick Links: Buttons for calling, emailing, accessing key forms, or booking an appointment.
Forms Features
- Secure, interactive fields for patient info.
- E-signatures for consent.
- Validation ensures required fields are complete.
- Offline option for easy access.
- Custom-branded layout.
- HIPAA-compliant for PHI security.
- Accessible on mobile and screen readers.
- Secure email or portal upload.
- Cost-effective—no third-party service needed.
Purpose: Keep patients informed and engaged with expert insights and updates.
Key Features:
- Educational content curated for each location.
- 1 new article per month per location.
- Location Updates: Announcements and events as they happen.
- SEO Benefits: Fresh content improves search rankings.
- Showcase your expertise and authority in physical therapy.
- Social engagement: Easy to share on social media for broader reach.
Purpose: Help patients understand coverage and start benefits verification quickly.
Key Features:
- Insurance Details: Accepted providers and coverage guidelines.
- Precheck Form: Essential fields for insurance details to begin review.
- Fast Response: Speeds up verification before the first visit.
- Convenience: Reduces surprises and improves patient confidence.
Purpose: Systematically answer common patient questions, build trust, and broaden search appearance.
What’s Included
- 12 starter FAQs
- 3 monthly FAQs or blog posts added per location
Benefits
- Time Saving: Quickly answers common questions.
- Boost Confidence: Helps users feel informed and secure.
- Improves SEO: FAQs will rank well and drive more patient-clients to your site.
- Reduces Support Load: Fewer repetitive inquiries means your team can be more productive.
PT Referral Machine packages go beyond building a website—they deliver a complete internal marketing system for your clinic. Every package includes brochures, treatment cards, posters, and other essential communication materials proven to boost service utilization, referrals, and to keep your messaging consistent and professional.
Why It Matters
Your patients experience your brand at multiple touchpoints—not just online. We ensure that every interaction reflects your treatment philosophy and best practices through customized, cohesive, and professionally branded materials.
Key Communication Concepts
- New Patient Welcome Kits – Informative, branded packages that set expectations and reinforce your clinic’s values.
- Appointment Cards – Professional reminders that reduce missed visits and keep your brand top-of-mind.
- Waiting Room Posters – Eye-catching visuals that educate and promote your services while reinforcing your identity.
- Flyers & Brochures – Share treatment options, wellness tips, and offers in a take-home format.
- Treatment Cards – Personalized care instructions and progress tracking for better compliance.
- Additional Branded Materials – From signage to referral cards, every piece supports a consistent message and professional image.
Your sign-up and location fees cover the initial design and printing costs to launch this internal marketing system—so you start strong from day one.
Provide each team member with a professional email address that matches your website domain, reinforcing your brand identity and credibility. These email boxes include:
- Custom Domain Integration – Every staff member gets an email address like name@yourdomain.com for a consistent, branded presence.
- Secure & Reliable – Built with robust security features to protect sensitive communications.
- Full Access & Sync – Access emails from any device with seamless synchronization across desktop and mobile.
- Scalable for Teams – Easily add or remove accounts as your business grows.
Gain actionable insights with comprehensive reporting tools:
- Site Performance Reports – Monitor speed, uptime, and overall health to ensure your website runs smoothly.
- Visitor Analysis – Track user behavior, traffic sources, and engagement patterns to understand what drives results.
- Conversion Reporting – Measure new patient-client acquisition rates as well as local search performance to optimize marketing strategies, track competitors, and maximize ROI.
Key Components of GROWTH SEO
- Monthly Local Directory Listing Monitoring:
- Up to 50 high-authority online directory listings per location, including platforms like:
- Google Business Profile
- Bing Places
- Yelp
- Yellow Pages
- Apple Maps
- Facebook Business
- Industry-specific directories (e.g., Health Grades, WebMD, Zocdoc, and more). TripAdvisor)
- Ensure NAP consistency (Name, Address, Phone) across all listings.
- Add rich media (photos, videos) and keyword-optimized descriptions.
- Up to 50 high-authority online directory listings per location, including platforms like:
- On-Page Optimization
- Keyword monitoring for trends in high-intent local keywords.
- Optimize title tags, meta descriptions, headers, and schema markup for local SEO.
- Create location-specific landing pages with unique, valuable content.
- Technical SEO
- Improve site speed, mobile responsiveness, and Core Web Vitals.
- Implement structured data (LocalBusiness schema) for better SERP visibility.
- Regular site audits using SEMrush to fix crawl errors and broken links.
- Content Strategy
- Publish geo-targeted blog posts and FAQs to capture local search queries.
- Use topic clusters and internal linking to strengthen topical authority.
- Optimize for voice search and featured snippets.
- Link Building
- Acquire local backlinks from community sites, local news, and partnerships.
- Leverage guest posting and business citations for authority building.
- Reputation Management
- Monitor and respond to reviews across all platforms.
- Encourage satisfied customers to leave positive feedback.
- Analytics & Reporting
- Track keyword rankings, traffic, and conversions via SEMrush and Google Analytics.
- Monthly performance reports with actionable insights.
What It Is
A privacy-compliant, results-driven advertising program that puts your PT clinic in front of local patients actively searching for care. We use Google Search, Google Maps, YouTube, the Google partner network, and Microsoft (Bing) Search to turn searches like “physical therapist near me” into booked evaluations.
Why It Works
- Targets high-intent patients in your area.
- Promotes your specialties and differentiators (manual therapy, dry needling, same-week openings, etc.).
- Delivers measurable results with conversion tracking.
Where Your Ads Appear
- Google Search Ads – Show up when patients search for PT services in your city.
- Google Maps – Be visible when patients look for nearby clinics.
- YouTube Ads – Short videos for awareness and remarketing.
- Microsoft (Bing) Ads – Reach additional audiences on desktop and enterprise networks.
- Remarketing – Re-engage visitors who didn’t book on their first visit.
How It Works
- Subscriptions include a monthly ad allowance. (After you select the number of locations in your cart, you will see your monthly allowance).
- We consult with you to create a custom strategy based on your goals and location.
- Your allowance is applied across Google and Bing for maximum impact.
- We handle setup, optimization, and reporting, so you can focus on patient care.
- Any unused allowance can be carried forward and used for future advertising campaigns. Your advertising account balance will appear on your monthly statement.
Features:
- Automated Campaigns: Send new patient appointment confirmations, and follow-up care instructions.
- Segmentation: Target patients based on treatment type, progress stage, or demographics.
- Personalization: Include patient names, tailored exercise tips, and relevant offers.
- Educational Content (Provided & Customizable): Professionally written, injury prevention guides, and wellness articles. All content is customized to match your clinic’s branding, tone, and specific services.
- Branding Customization: Fully branded with your clinic’s logo, color palette, fonts, and personalized messaging to maintain a consistent and professional look.
- Promotional Offers: Highlight discounts on packages, new services, or telehealth options.
- Analytics: Track open rates, click-through rates, and conversions for continuous improvement.
Benefits:
- Improved Patient Retention: Regular communication keeps patients engaged and loyal.
- Increased Revenue: Promote additional services like massage therapy or wellness programs.
- Better Compliance: Reminders and educational content help patients stick to treatment plans.
- Brand Authority: Position your clinic as a trusted source of health information.
- Cost-Effective: High ROI compared to traditional advertising.
REFERRAL MACHINE
- Take Full Control – Dominate your local markets with your REFERRAL MACHINE.
The REFERRAL MACHINE package for physical therapy practices includes everything in GROWTH, PLUS a powerful blend of patient support services, additional profit centers, and community marketing strategies proven to be the most efficient and cost-effective for today’s most successful outpatient PT clinics.
By combining high-performing digital tactics with targeted physician outreach and neighborhood mailings, REFERRAL MACHINE ensures your practice attracts new patients online while building strong professional networks that deliver a steady stream of referrals.
This package creates sustainable growth from every angle.
- Online Appointment Booking – Patients can book sessions 24/7 through your website or client portal.
- Custom Availability & Service Menu – Set clinic hours, staff schedules, and service types.
- Automated Reminders – Reduce no-shows with SMS/email reminders for upcoming appointments.
- Recurring Appointments – Ideal for multi-session rehab plans.
Client Management (CRM)
- Centralized Client Records – Track patient history, upcoming sessions, invoices, and documents in one place.
- Custom Client Fields & Notes – Add treatment details, progress notes, and personalized tags.
- Client Portal – Secure area for patients to book, pay, and communicate with your clinic.
Billing & Payments
- Online Payments & Invoicing – Accept payments via PayPal, Stripe, or Square; send invoices and estimates.
- Save Cards on File – Streamline recurring payments for ongoing therapy plans.
- Automated Payment Reminders – Reduce overdue balances and improve cash flow.
Marketing & Outreach
- Email & SMS Campaigns – Send promotions, seasonal offers, or educational content to patients.
- Automated Campaigns – Trigger-based messages like appointment follow-ups, birthday greetings, or reactivation campaigns.
- Audience Segmentation – Target by patient type, referral source, or treatment stage.
Document & Content Management
- Secure Document Sharing – Upload and share intake forms, treatment plans, and progress reports.
- Cloud Storage – Keep all patient-related files organized and accessible.
- Mobile App & On-the-Go Tools
- Mobile Dashboard – Manage appointments, payments, and messages from your phone.
- Tap-to-Call & Messaging – Quick communication with patients or referral sources.
- Extra Features for Efficiency
- Caller ID Integration – Know which patient or referral source is calling before you answer.
- BizAI Assistant – AI-powered business advisor for pricing, marketing ideas, and operational tips.
HIPAA COMPLIANT
Basic
Expand your revenue and strengthen patient relationships with an integrated online store. REFERRAL MACHINE gives your practice the ability to sell favorite and recommended products—such as rehab tools, wellness items, and recovery aids—directly through your website. This feature not only creates a convenient shopping experience for patients but also positions your clinic as a trusted resource for quality products that support their recovery journey.
**Assistance with setup of the online product store is quoted as an add-on service upon request.
Build and nurture a reliable referral network with a targeted outreach strategy designed for outpatient rehab clinics. This monthly campaign includes direct mailings to up to 75 physician offices—carefully selected for their potential as top referral sources in your area. Each mailing is professionally branded and includes compelling materials that highlight your services, patient outcomes, and referral process. By combining personalized outreach with strategic follow-up, this campaign positions your clinic as a trusted partner for physicians and allied health professionals, creating a steady stream of high-quality referrals.
*A one-time setup fee will appear in the cart based on your package selection and the number of locations.
20 reviews for Website & Practice Marketing Packages
Marketing Package FAQs
PTRM Website Advantages
A PT Referral Machine custom website is typically designed with a very specific purpose: to generate and manage referrals for physical therapy and personal trainer businesses. This makes it fundamentally different from a generic website in several ways:
1. Purpose-Built for Lead Generation
- Unlike a standard informational site, a PT Referral Machine focuses on converting visitors into referrals or appointments.
- It often includes optimized landing pages, clear calls-to-action (CTAs), and referral forms tailored for healthcare providers.
2. Automation & Tracking
- These sites usually integrate automated referral workflows, meaning when a physician or patient submits a referral, it triggers notifications, scheduling, and follow-up processes.
- Built-in analytics track referral sources, conversion rates, and ROI—something most generic websites lack.
3. Compliance & Security
- PT referral platforms meet HIPAA compliance standards, ensuring patient data is secure.
- Generic websites rarely have this level of security or compliance built in.
4. Marketing Optimization
- These sites are often SEO-optimized for local healthcare searches and include features like geo-targeted ads or referral partner portals.
- A regular website might not have these specialized marketing tools.
5. Professionally Managed for Ongoing Performance
- A PT Referral Machine website is professionally managed, meaning experts handle site performance, security, graphic design, and timely updates.
- It includes fresh, relevant content to keep your practice visible and engaging, plus SEO adjustments to maintain strong rankings.
- The biggest advantage? Convenience—you don’t have to worry about writing blog posts, updating pages, or troubleshooting technical issues. Everything is done for you, so you can focus on patient-client care.
To sum it all up, the main PTRM Website Advantages are functionality, implementation speed, exclusive focus on PT, affordability, and return on investment: A PT Referral Machine is a conversion and workflow tool, not just an online brochure.
What is the setup fee for?
The setup fee covers the initial work required to create your custom website. This includes:
- Design customization based on your preferences and brand identity.
- Technical setup, such as:
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- Domain registration and DNS configuration
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- SSL certificate and firewall installation for security
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- Hosting environment setup
- Content preparation, including:
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- Creating your pages, copywriting, photo editing, and general setup of color palettes and branding elements.
- Creating navigation menus and page structure
- Feature integration, such as:
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- Contact forms
- E-commerce functionality (if applicable)
- Appointment booking and calendar integration (if applicable)
- Analytics and tracking tools
- Quality assurance, ensuring your site works perfectly across devices and browsers.
Why isn't this included in the monthly subscription?
Your monthly subscription covers ongoing services like hosting, maintenance, content updates, and general support. The setup fee is a one-time cost for the upfront work needed to build and launch your unique website. Unlike template-only services, we provide personalized design and configuration. The setup fee allows us to dedicate time and resources to make your site look and function exactly how you want.
Is the setup fee refundable?
Because the fee covers labor and resources invested in creating your site, it is non-refundable once work begins. However, we're committed to your satisfaction and will work with you to ensure the final result meets your expectations.
What happens after I pay the setup fee?
Once the fee is paid:
- We schedule a meeting immediately to start the design process.
- You'll receive a timeline during the initial meeting as well as regular updates.
- Your site will be ready to launch as soon as the initial setup is complete.
Yes, you can make changes to your website on your own if you prefer. However, it’s not required—your subscription includes full service from PTRM, so we’re happy to handle any updates or modifications you request. This means you have complete flexibility: make edits yourself or let us take care of everything for you.
We work hard to get your site up and running as quickly as possible! Most websites with core features are ready to go live within 2–3 weeks. If you’ve chosen additional add-on integrations, it may take a little longer—typically 3–5 weeks—to make sure everything is set up perfectly. Either way, we’ll keep you updated every step of the way.
Can I customize my website with photos and graphics?
Absolutely! You have several options for visual customization:
- Professional Stock Photos
We provide high-quality, licensed stock images that give your site a polished, professional look. - Your Own Photos
If you have photos of your clinic, staff, or services, you can supply them to make your site feel authentic and personal. - Combination of Both
Most clients choose a mix of stock images and their own photos for the perfect balance of professionalism and individuality. - Infographics & Illustrations
To make your content more engaging and informative, we can include custom infographics and illustrations that explain services, highlight benefits, or showcase statistics.
Prefer convenience?
If you’d rather not worry about selecting images or graphics, we can handle everything for you—from choosing stock photos to creating infographics and illustrations—so your site looks amazing without any extra effort on your part.
Our process is all about creating a site that truly reflects your practice and attracts your ideal patients or clients. Here’s what makes it unique:
- Practice-Focused Design: We start by understanding your specialty, services, and goals so your website speaks directly to your audience.
- Ideal Client Targeting: Every element—from layout to messaging—is tailored to appeal to the patients or clients you want most.
- Local Competitive Insight: We analyze your local market and competitors to ensure your site stands out and positions you as the go-to choice.
- Proven Expertise: With experience building hundreds of websites, we use real data and best practices to deliver a design that works.
- Collaborative Approach: We keep you involved at every step, so your vision and our expertise combine for the perfect result.
The outcome? A custom website that’s not just beautiful—it’s strategic, effective, and built to help your practice grow.
Absolutely! Your subscription goes beyond just a great-looking website. As a valued subscriber, you’ll receive:
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Monthly Marketing Strategy Session
At least one dedicated strategy meeting every month to help you attract more referrals, boost visibility, and keep your marketing on track. -
Offline Marketing Concepts
We provide additional marketing ideas and concepts that complement your website and support the services featured online—so your outreach works both digitally and in your local community.
Our goal is to make sure your practice thrives with a complete marketing approach, not just a website.
1. What’s included in customization?
Your website should feel like your brand. Our customization service ensures:
- Branded look & feel – colors, fonts, and layout aligned with your identity.
- Personalized content – crafted to highlight your services and referral benefits.
- Professional polish – optimized for clarity, engagement, and conversion.
2. How do you create the content?
We don’t just fill in blanks—we curate content that speaks to your audience. Our team:
- Showcases your unique value.
- Writes clear, compelling copy that drives referrals.
- Keeps everything professional and easy to read.
3. Can I get a completely new design?
Our templates are flexible and designed for customization. If you need a full redesign beyond the template, we can discuss a separate project tailored to your vision.
4. Are new logo designs included?
No, new logo concepts are not part of the standard package.
If you’d like a fresh logo, we offer professional logo design as an add-on service.
5. How long does it take?
Once we have your branding materials and preferences, customization typically takes 7–10 business days.
6. What do you need from me?
To make your site shine, please provide:
- Your current logo and brand colors.
- Any images you want featured.
- Key details about your services and referral process.
After you order your subscription, you will receive an implementation checklist to get you started.
We make the content process simple and strategic! Our team creates content that highlights the most important “need-to-know” information about your treatment approaches and specialties—so visitors quickly understand what you offer and why you’re the best choice.
Here’s what we focus on:
- Educational Value: Clear, engaging explanations of your services and specialties to build trust and inform visitors.
- SEO Optimization: Every page is crafted with proven SEO strategies—using relevant keywords, structured headings, and meta descriptions—to help your site rank higher in search results and attract the right audience.
- Minimal Effort for You: We handle the writing and optimization. You’ll only need to provide basic details about your practice and review the final content for accuracy.
The result? A website that not only looks great but also performs well in search engines and converts visitors into patients or clients.
Absolutely! Many of our most successful clients begin with a single location and then roll out the system across additional sites as they grow. This phased approach allows you to perfect your processes, train your team, and build confidence before expanding. Think of it like franchising your system internally—you establish a proven model at one location, then replicate it for others. This strategy not only minimizes risk but also ensures consistency and scalability as you expand.
Your monthly fee covers everything listed in your package. Optional add-ons—like extra advertising, printing, mailing, advanced SEO, or custom integrations—are available but never required.
Fulfillment costs for materials and any advertising that exceeds your included allowance would be additional. However, we always provide a clear quote for any extra advertising, printing, or other costs—and we will never bill for these without your prior written approval.
GROWTH SEO builds on the CORE foundation and adds advanced growth features: three keyphrases per page, monthly PT‑focused content, social media posting across four platforms, competitive insights, heatmaps, backlink monitoring, and 25 total listings including medical‑specific directories. It is designed for clinics that want to aggressively expand visibility, rankings, and patient acquisition.
Most clinics begin to see measurable improvements in rankings and visibility within 60–120 days, depending on competition, website age, and local market density. GROWTH clients may see faster momentum because of ongoing content and expanded keyword targeting.
You may benefit from Local SEO if your clinic relies on patients in a defined geographic area and you want to appear more prominently when people search for condition‑ or treatment‑based terms like “physical therapy near me,” “sciatica treatment,” or “shoulder pain rehab” in your city. If your clinic doesn’t consistently show up in Google’s local pack, map results, or the first few pages of search results, Local SEO can help bridge that gap. Local SEO is especially valuable if you’re in a competitive market, have recently opened a new location, want to grow patient volume, or need to increase visibility for specific services such as vestibular therapy, post‑op rehab, or sports PT. It’s one of the most efficient ways to drive more high‑intent local patients to your practice.
Yes. All PTRM SEO packages are built specifically for outpatient physical therapy clinics. Every strategy—from keyword targeting to content topics to directory selection—is designed to align with PT patient intent and competitive dynamics, giving you a major advantage over generic agency SEO.
We start by researching the treatment specialties you want to grow—such as post‑operative rehab, vestibular therapy, manual therapy, pelvic health, sports PT, or other focus areas. Based on your priorities, we conduct an in‑depth analysis of patient search behavior, local demand, competitive positioning, and semantic variants related to each specialty. From this research, we build a custom keyword and keyphrase plan tailored to your clinic’s services and growth goals. Before any optimization begins, you’ll be able to review, refine, and approve the keyword list to ensure it aligns with your preferred terminology, your clinicians’ expertise, and your strategic direction. Once approved, we optimize your pages according to that plan—resulting in more precise rankings for the exact treatments and conditions you want to be known for.
No long‑term contract is required unless you choose one voluntarily. SEO is billed monthly, and you may upgrade or adjust tiers as your clinic grows. Multi‑location pricing is also simplified to help scaling clinics.
Each package has a primary (first location) price plus a discounted rate for additional clinic locations.*
- CORE: $485/month for the first location, +$125/month for each additional.
- GROWTH: $795/month for the first location, +$585/month for each additional.
No setup fees apply to additional locations.
*See current pricing for the most up to date information.
Yes. Both packages include optimization and listing management for Google Business Profile (GBP). GROWTH includes additional GBP social posts to keep your clinic active and visible.
Yes, with the GROWTH SEO package. Each month we create PT‑focused articles and FAQs designed to increase rankings, educate patients, and improve conversions. CORE does not include monthly content creation.
Backlink monitoring is included in the GROWTH plan. We track your referring domains, identify authority gaps, and guide link‑building opportunities to improve your clinic’s domain trust.
SEO increases your clinic’s visibility for high‑intent searches, which leads to more website traffic, more calls, and more appointment requests. When combined with content and heatmap analysis in the GROWTH plan, booking rates typically improve significantly due to conversion‑focused optimization.
Social media posts (included in GROWTH) reinforce your clinic’s authority, drive additional traffic, and strengthen brand signals that support SEO performance. Posting on Google Business Profile in particular boosts local ranking signals and engagement.
Yes. You’ll receive clear reports highlighting ranking improvements, traffic trends, content performance, directory status, and key metrics tied to patient acquisition. GROWTH includes deeper insights due to the additional data sources such as heatmaps and competitor tracking.
Not automatically.
If you already have a website, we start by evaluating whether it supports the PTRM marketing system effectively. Some sites can be adapted with minimal changes, while others require significant restructuring to align with patient acquisition and retention goals.
When an existing site would require extensive reworking, starting fresh is often the simpler and more effective option. In those cases, we can build a streamlined website designed specifically to support the PTRM strategy—without carrying over limitations from a legacy site.
The recommendation is always based on what will work best for the system long‑term, not on replacing something unnecessarily.
For our GROWTH and REFERRAL MACHINE packages, consistent advertising is key to generating new patient-client inquiries. Based on our experience, we make a minimum level of advertising part of these packages to help you get the best results.
How it works:
- Each package includes a monthly advertising allowance.
- You can use it each month or bank it for future campaigns.
Example: If you don’t use your full allowance in January and February, you can save those funds and apply them toward a larger seasonal campaign in March. - Your advertising allowance balance will be shown on every monthly invoice, so you’ll always know what’s available.
Refund Policy:
If you cancel services, any unused allowance is refundable (minus a 15% agency fee), provided:
- Your account is in good standing (paid up to date).
- You give 60-day cancellation notice.
Yes! Every package includes onboarding support. We’ll walk you through managing your website, updating content, and using any included marketing tools. For advanced features, we offer optional training sessions to make sure your team feels confident.
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Amazing service. They will not print if they feel something is missing or not right. They will make sure everything is good before the printing. You don’t see this nowadays. I like their ethics and love towards their profession.
Highly recommend to everyone.
Highly recommend! I ordered referral pads for my newly opened physical therapy practice. I have a limited marketing budget and found their prices to be very reasonable and their customer service to be stellar. When I had a bit of trouble placing my order (likely operator error), David responded within hours and got everything squared away. My design is now on file and ready for update or reprint at a moment’s notice. I plan to utilize their services again as my business grows.
David was very professional and I received my product quickly. It was exactly how I wanted it to be. After ordering I realized I needed more materials! I was so happy that David was able to reduce the price and send more without things being complicated! I am so happy to have PTRM to help with marketing my new private practice!!! You guys have made this process a breeze for me.
My fitness studio was totally all walk-in business. I panicked when the pandemic hit last spring and I had to think about closing. Luckily PTRM handles my marketing and they put together an entire campaign to switch us into remote training. It was done quickly and affordably. It has transformed my business forever – I am getting customers now who I could not reach before. They really make you feel like they are on your team and know how to make things happen.
Response from PT Referral Machine
RIP Joanne (LJ), the most passionate and well-liked fitness instructor I have ever known.
I’ve had my new website for only a few months. I had a WIX site before for about 4 years and got very few inquiries from it. David designed a new site and added online booking and payment. I get raves about the design and the convenience of the new booking but the best part is that all the new clients are finding us on Google! If you get a new site from PT referral I highly recommend the SEO package as well. I’m so busy now we have a waiting list – and that feature was added to the site. I just mentioned I was overbooked and David suggested adding a waiting list so that is handled on the site now also! 5 stars!