E2- Point of Care Internal Clinic Marketing

Essential 2: Point of Care Internal Clinic Marketing


Physical therapy marketing – point of care packages – concepts, training, and implementation support. Schedule a PT Referral Machine Point of Care Internal Marketing web event and work on new patient communication strategies. Attendees get tools and support to create their own system.

What is internal marketing?

Physical Therapy Marketing – point of care internal marketing is simply communication, and everything you do communicates. This means all physical therapy clinics need to take control over messaging. Here are examples of Point of Care internal messaging opportunities:

  1. Answering the phone. How you answer the phone impacts booking rates and sets the stage for the entire patient experience. Therefore, it should be systematized.
  2. New patient information. Staff and therapists communicate with new patients. This type of communication impacts service utilization, compliance, and referral rates.
  3. Posters, flyers, brochures, and follow-up messaging. These “point of care” materials help make sure each patient receives the same message at the appropriate time.

Physical Therapy Marketing – point of care internal marketing is the foundation of your patients’ experience and quality control. Your internal marketing system becomes a reflection of your level of care, professionalism, and expertise.

This leads to messaging that makes it instantly evident why your clinic is any better or different than the competition.

Read More:
Essential 2: Internal Clinic Marketing

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Strategic Planning

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Point of Care

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Websites & Digital

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Consumer Marketing

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Physician Marketing

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Project Management

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Print Services

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  • Physical Therapy Posters by PT Referral Machine - Feature Image

    Physical Therapy Posters

    Physical Therapy Posters

    Custom Physical Therapy Posters designed to educate patients, reinforce your expertise, and promote your services throughout your clinic. Professionally printed and fully customizable to match…
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    Local Search for PT Clinics

    Local Search for PT Clinics

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  • Physical Therapy Posters by PT Referral Machine - Feature Image

    Physical Therapy Posters

    Physical Therapy Posters

    Custom Physical Therapy Posters designed to educate patients, reinforce your expertise, and promote your services throughout your clinic. Professionally printed and fully customizable to match…
  • Picture of physical therapy clinic street view with a map pin and a mobile screen search result inset.

    Local Search for PT Clinics

    Local Search for PT Clinics

    Physical Therapy SEO built for outpatient clinics—choose CORE SEO or GROWTH SEO to boost local PT rankings, improve Core Web Vitals, and drive new patient…
  • Physical Therapy And Personal Trainer Websites Shown On A Variety Of Devices

    Website & Practice Marketing Packages

    Website & Practice Marketing Packages

    Boost your practice’s competitive edge with a custom website and marketing system engineered to outperform rival clinics in search. Expertly curated content and proven local…

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