The Strategic Marketing Plan (SMP) is the foundation of the PTRM process.
It’s a structured planning phase completed before full implementation begins, designed to align on:
- The right marketing approach for your clinic
- Clear priorities and execution steps
- Realistic timelines and success criteria
The SMP ensures everyone is working from the same plan before any major buildout or rollout occurs, reducing rework and setting the system up for long‑term effectiveness.
