PTRM takes patient privacy and data protection seriously.
When monitoring program performance, PTRM uses best‑of‑breed, HIPAA‑compliant tracking tools to measure high‑level activity such as website visits, incoming calls, and other conversion indicators. These tools are selected specifically to support healthcare marketing while respecting patient privacy requirements.
Data is used only to understand program performance and ensure the marketing approach is operating responsibly, securely, and in compliance with applicable standards.
PTRM limits access to protected health information (PHI) to the minimum reasonably necessary and applies reasonable and appropriate safeguards to protect privacy and security.
