We start by researching the treatment specialties you want to grow—such as post‑operative rehab, vestibular therapy, manual therapy, pelvic health, sports PT, or other focus areas. Based on your priorities, we conduct an in‑depth analysis of patient search behavior, local demand, competitive positioning, and semantic variants related to each specialty. From this research, we build a custom keyword and keyphrase plan tailored to your clinic’s services and growth goals. Before any optimization begins, you’ll be able to review, refine, and approve the keyword list to ensure it aligns with your preferred terminology, your clinicians’ expertise, and your strategic direction. Once approved, we optimize your pages according to that plan—resulting in more precise rankings for the exact treatments and conditions you want to be known for.