PTRM Logo Home Link
PTRM Logo Home Link

Essential 5: Physician Marketing

Physical therapy physician referral marketing. Influence referral behavior with powerful clinical communication strategies. Establish a professional presence at every possible point of contact. The goal of that presence is two-fold:

  1. Make your solutions to everyday clinical issues instantly evident.
  2. Create a branding presence that separates you from the competition in the minds of physicians and patients.
  • Email Marketing
  • Physician Letters
  • Practice Representative Tools and Support
  • Physician Resources
  • Event Content and Promotion
  • Press Releases, Advertorials, Ads (print and digital)
  • Website Content & Telemedicine

See our Physician Referral Marketing Package.

Packages offer the advantage of having all the work and production details handled for you. In addition, you get the advantage of having experienced physical therapy marketing professionals manage the entire project. When compared to buying all the services and components separately, the Physician Referral Marketing Package offers a significant savings.

Icon for physical therapy marketing strategic planning

Strategic Planning

Icon for physical therapy internal marketing

Point of Care

Icon for websites and digital marketing for physical therapy practices

Websites & Digital

Icon for physical therapy consumer marketing and advertising

Consumer Marketing

Icon for physical therapy physician marketing

Physician Marketing

Icon for physical therapy marketing and advertising project management

Project Management

Icon representing PT Referral Machine printing services

Print Services

SELECT ANOTHER CATEGORY OR AN INDIVIDUAL COURSE BELOW

  • Physical Therapist Prescription Pads PRICE INCLUDES UPS SHIPPING Notepad specifications:
    • Printed full color, one side.
    • 5-1/2" x 8.5" Standard Size, or 8-1/2" x 11" Large Size.
    • 70lb text stock.
    • 25 sheets per pad.
    • Chipboard back with glued edges.
    • Quick easy ordering below.
  • Sale!

    Physical Therapy Clinic Marketing Plans

    Marketing Plan For Physical Therapy Clinics: This purchase gets you started with your clinic's strategic physical therapy marketing plan (SMP). To learn more about the planning process before ordering, see the details below. Call (617) 766-1008, or email ptrmsupport@ptreferralmachine.com with any questions.

    What's Included With Physical Therapy Clinic Marketing Plans

    1. Local market and competitor analysis.
    2. Clinic marketing assessment and needs analysis.
    3. Patient acquisition strategy.
    4. Marketing and advertising plan.
    5. Marketing budget and Return on Investment projections.
    6. Implementation plan.
  • Physical Therapy Email Marketing System - Run It Yourself Or Subscribe And Let PTRM Handle It Patient Communication | Lead Capture | Patient List Nurturing | Newsletters | Automatic Follow-up | Patient Communication This system allows you and your staff to quickly enter patients and prospects for automated follow-up, bulk email blasts like newsletters, announcements, surveys, and other important clinic communications. Plan pricing depends on the number of subscribers and is billed monthly.  When purchasing, select the number of subscribers for your clinic(s) from the drop down below the chart and proceed to checkout.
    Subscriber List Size Price Per Month
    0-2500 $79
    2500-5000 $99
    5000-7500 $119
    7500-10000 $139
    10000+ Call for pricing
    See a detailed features list below.       
  • Physical Therapy Marketing Boot Camp - Complete Series This is a live interactive online workshop series. The series includes five 60-90 minute sessions. After each session, attendees receive a copy of the recorded audio-video, session notes, and action items to work on in their practice between sessions.    
  • Physical Therapy Marketing Letter and Brochure Reviews Are A Free Service.

    Submit up to 2 pages of your physical therapy marketing ideas for a free review and evaluation. Then you will receive:
    • A written marketing evaluation.
    • A scoring report explaining your current marketing level.
    • Recommendations to improve your response rates.
    • A market research report for a single service area.
     
  • Physical Therapy Rack Cards

    $132.30$685.82
    Physical Therapy Rack Cards - 2-sided, 4-color, graphic design, copywriting, and FREE shipping. Not your Staples or VistaPrint flimsy quickie - This is a PT marketing tool, designed for you by physical therapy marketing experts. Printing is 4 color front and back with no additional charge. Specifications:
    • 4" x 9" traditional "rack card" size.
    • 16-point coated card stock.
    • Aqueous (AQ) varnished.
  • Physician Mailing List

    $125.00$2,100.00

    Physician Mailing Lists

    PTRM Physician Mailing Lists are ideal for pinpointing and selecting physicians by primary specialty, practice, and geographic location. This ensures that your list will include all the data you need for mailing as well as sales follow up. To get the perfect physician mailing list for your practice, begin by requesting our FREE physician demographic report before ordering. Use our free market research report to refine your selections by primary specialty, practice, and service area.
      All Physician Mailing Lists Include:*

    - Professional Name - Title - Specialty - Type of Practice - Gender - Address - Phone - Company - Primary SIC - Employee Size - Sales Volume

    - Number of Professionals - Office Manager - Medical/dental School Attended - Board Certified - Year of Graduation - Patients Seen Weekly - Prescriptions Per Week - Hospital Name - Delivery Point Bar Code - Carrier Route Code
    *Information available for each record may vary. Want to use your new physician mailing list to set up a powerful physician letter campaign?  
  • Physician Marketing Letters

    $900.00$5,000.00
    Customized physician marketing letters for physical therapy. Printing and complete bulk mailing services included. This product purchase includes the following:
    • Personalized letter design and customization using your clinic's branding.
    • You choose the physical therapy treatment category, and we do the related clinical research using respected medical journals including:
    • Clinically relevant professional writing proven to spur referrals.
    • Strategically written to separate your practice from your competition in the minds of physicians and their staff.
    • Consulting includes up to 3 letter revisions before printing and mailing your final letter.
    • Printing on 24lb white bond, 2 sided, folded, inserted into envelopes, 1st class postage prepaid and applied.
    Quantity Price/Each Price/Lot
    150 $6.00 $900.00
    200 $5.85 $1,170.00
    250 $5.75 $1,437.50
    300 $5.65 $1,695.00
    350 $5.50 $1,925.00
    500 $5.25 $2,625.00
    1000 $5.00 $5,000.00
  • Physician Referral Marketing Package:

    This package includes:
    • A series of three customized physician letters to be mailed once a month for 3 months.
    • Physician marketing list - you choose 150 physicians by their primary specialty and location.
    • Customized letter inserts. Each mailer includes your Business Card PLUS your choice of Referral Sheet, Rack Card, or Clinic Flyer. Design and printing of your inserts is included.
    • Printing and 1st class mailing of letters with inserts to your select list of 150 physicians.
    • Results Tracking: Call tracking and website landing page.
    • Practice Rep training and support: Online workshop gets your staff started with a complete program for launching your direct marketing campaign to physicians.
    To discuss questions or modifications to this Package call (774) 255-1125 or email ptrmsupport@ptreferralmachine.com.
    4.8
    Rated 4.8 out of 5
    4.8 out of 5 stars (based on 38 reviews)
    Excellent84%
    Very good16%
    Average0%
    Poor0%
    Terrible0%
  • Tri-fold Physical Therapy Brochures PRICE INCLUDES UPS SHIPPING Select standard item or request quote for additional sizes, stocks, and finishes. Standard Specifications:
    • Physical therapy marketing experts customize your brochure.
    • 8-1/2" x 11" finished size.
    • Printed in full color.
    • Premium, heavy, 100# gloss text stock, AQ varnish both sides.
  • Scroll down to see complete detail and compare subscriptions. Questions? Open the chat window at the bottom of your screen or call to  talk - (617) 766-1008. Sample Gallery - All Sites Receive Custom Design No payment is required until you approve the site design. To order your custom design, select the "Order Now Pay Later" option at checkout.  

Title

Go to Top