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Essential 1: Strategic Marketing Plan

The most important planning tool in your practice will be your Strategic Marketing Plan.

Get started with your PTRM Physical Therapy Strategic Marketing Plan (SMP) to insure you get results from all your marketing efforts. In addition, the PTRM marketing program uses an easy-to-follow step-by-step implementation process. As a result, you can see where you are and what you can do to improve.When you complete your marketing plan, you’ll see important changes in your business. These changes lead to long-term success.

Your SMP Includes:

Marketing Strategy

  • Strategic Messaging & Content Plan
  • New Patient Acquisition Strategy
  • Lead Generation Strategy
  • Conversion Strategy
  • Growth Chart & Results Tracking

Media Mix, Channels, & Budget

  • Detailed Marketing Budget
  • Internet & Social Media
  • Outbound Advertising & Direct Mail
  • Direct Consumer
  • Physician & Professional
  • Internal Marketing
  • Alliance & Co-op Programs

Get Started For Free

  1. Schedule an SMP consultation SMP Getting Started Consult.
  2. Sign up for a free 30 day trial.

Read More:
Essential 1: Marketing Plans and Ideas
Article: PT Marketing Plans for Physical Therapy and Fitness Practices

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Strategic Planning

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Point of Care

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Websites & Digital

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Consumer Marketing

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Physician Marketing

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Project Management

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Print Services

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  • Sale!

    Physical Therapy Clinic Marketing Plans

    Marketing Plan For Physical Therapy Clinics: This purchase gets you started with your clinic's strategic physical therapy marketing plan (SMP). To learn more about the planning process before ordering, see the details below. Call (617) 766-1008, or email ptrmsupport@ptreferralmachine.com with any questions.

    What's Included With Physical Therapy Clinic Marketing Plans

    1. Local market and competitor analysis.
    2. Clinic marketing assessment and needs analysis.
    3. Patient acquisition strategy.
    4. Marketing and advertising plan.
    5. Marketing budget and Return on Investment projections.
    6. Implementation plan.
  • Marketing Package Overview:

    Physical Therapy Internal Marketing  Package

    This package includes a training series, strategic consulting, new concept design, and an email marketing system. Each session is scheduled at your convenience as we go. The complete package includes 6 online meetings - 3 for creating the internal marketing system and 3 for Incoming Call Training. In addition to having an immediate impact on revenue, this workshop leads to a solid foundation for success with consumer and physician marketing. Trainings are done with 10-day advance booking at your convenience. For more information see details at the bottom of the page, call (774) 255-1125, or email ptrmsupport@ptreferralmachine.com
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  • Physical Therapy Marketing Boot Camp - Complete Series This is a live interactive online workshop series. The series includes five 60-90 minute sessions. After each session, attendees receive a copy of the recorded audio-video, session notes, and action items to work on in their practice between sessions.    
  • Scroll down to see complete detail and compare subscriptions. Questions? Open the chat window at the bottom of your screen or call to  talk - (617) 766-1008. Sample Gallery - All Sites Receive Custom Design No payment is required until you approve the site design. To order your custom design, select the "Order Now Pay Later" option at checkout.  

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