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Essential 4: Consumer Marketing

Physical Therapy Consumer Marketing Using Direct Response

Physical therapy consumer marketing is essential for independent practice success. If you’re tired of depending on physicians for referrals, then it’s time to try direct response marketing. Independent practitioners can take control over new patient acquisition with direct response marketing. This means you can eliminate your dependence on physician referrals. Here’s how:

  • Select your treatment themes.
  • Select the formats for your message. For example, postcards, letters, or advertisements.
  • Next, PTRM customizes the messaging with your content and branding.
  • PTRM runs the campaign, spurring response from highly qualified leads.
  • When required, a physician marketing component completes treatment orders.
  • Most importantly, responses and conversions are tracked.

Here’s a few more articles with tips on direct response marketing for physical therapists.

The New Frontier – Healthcare Consumerism

Clinic Owner’s Guide To Physical Therapy Marketing

Extra Dangerous For A Physical Therapist – The Inbound Marketing Myth

How To Use Direct Response To Acquire New Patients

Read More:
Essential 4: Physical Therapy Marketing To Consumers Using Direct Response

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Strategic Planning

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Internal Marketing

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Websites & Digital

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Consumer Marketing

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Physician Marketing

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Project Management

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Print Services

SELECT ANOTHER CATEGORY OR AN INDIVIDUAL COURSE BELOW

  • Workshop Overview:

    This workshop begins by reviewing the best local search engine optimization strategies for physical therapists. Then we get to work on your website. This includes an analysis of your search results pages compared to select competitors. In addition, we look at key phrase research and SEO plan for your target patient demographic. Workshop participants also receive 1 year of SEO monitoring and reporting. 30 days of strategic consulting support is also included. See more details and what's included below. For more information call (617) 766-1008 or email ptrmsupport@ptreferralmachine.com. Workshops are done with 10-day advance booking. Upon receipt of order, we'll contact you to schedule.
    4.8
    Rated 4.8 out of 5
    4.8 out of 5 stars (based on 38 reviews)
    Excellent84%
    Very good16%
    Average0%
    Poor0%
    Terrible0%
  • Sale!

    Physical Therapy Clinic Marketing Plans

    Marketing Plan For Physical Therapy Clinics: This purchase gets you started with your clinic's strategic physical therapy marketing plan (SMP). To learn more about the planning process before ordering, see the details below. Call (617) 766-1008, or email ptrmsupport@ptreferralmachine.com with any questions.

    What's Included With Physical Therapy Clinic Marketing Plans

    1. Local market and competitor analysis.
    2. Clinic marketing assessment and needs analysis.
    3. Patient acquisition strategy.
    4. Marketing and advertising plan.
    5. Marketing budget and Return on Investment projections.
    6. Implementation plan.
  • Workshop Overview:

    Physical Therapy Consumer Marketing

    This 1-hour online training is for owners and marketing managers interested in acquiring patients with direct response strategies. The workshop draws exclusively from actual physical therapy consumer marketing created using tested methods. In addition to the training, participants receive a customized direct response concept and strategic consulting. This workshop leads to more control over patient acquisition and practitioner independence. Trainings are done with 10-day advance booking. For more information see details at the bottom of the page, call (774) 255-1125, email ptrmsupport@ptreferralmachine.com, or order the workshop and select "Order Now, Pay Later" at checkout.
    4.8
    Rated 4.8 out of 5
    4.8 out of 5 stars (based on 38 reviews)
    Excellent84%
    Very good16%
    Average0%
    Poor0%
    Terrible0%
  • Physical Therapy Email Marketing System - Run It Yourself Or Subscribe And Let PTRM Handle It Patient Communication | Lead Capture | Patient List Nurturing | Newsletters | Automatic Follow-up | Patient Communication This system allows you and your staff to quickly enter patients and prospects for automated follow-up, bulk email blasts like newsletters, announcements, surveys, and other important clinic communications. Plan pricing depends on the number of subscribers and is billed monthly.  When purchasing, select the number of subscribers for your clinic(s) from the drop down below the chart and proceed to checkout.
    Subscriber List Size Price Per Month
    0-2500 $79
    2500-5000 $99
    5000-7500 $119
    7500-10000 $139
    10000+ Call for pricing
    See a detailed features list below.       
  • Marketing Package Overview:

    Physical Therapy Internal Marketing  Package

    This package includes a training series, strategic consulting, new concept design, and an email marketing system. Each session is scheduled at your convenience as we go. The complete package includes 6 online meetings - 3 for creating the internal marketing system and 3 for Incoming Call Training. In addition to having an immediate impact on revenue, this workshop leads to a solid foundation for success with consumer and physician marketing. Trainings are done with 10-day advance booking at your convenience. For more information see details at the bottom of the page, call (774) 255-1125, or email ptrmsupport@ptreferralmachine.com
    4.8
    Rated 4.8 out of 5
    4.8 out of 5 stars (based on 38 reviews)
    Excellent84%
    Very good16%
    Average0%
    Poor0%
    Terrible0%
  • Physical Therapy Marketing Boot Camp - Complete Series This is a live interactive online workshop series. The series includes five 60-90 minute sessions. After each session, attendees receive a copy of the recorded audio-video, session notes, and action items to work on in their practice between sessions.    
  • Physical Therapy Marketing Letter and Brochure Reviews Are A Free Service.

    Submit up to 2 pages of your physical therapy marketing ideas for a free review and evaluation. Then you will receive:
    • A written marketing evaluation.
    • A scoring report explaining your current marketing level.
    • Recommendations to improve your response rates.
    • A market research report for a single service area.
     
  • Physical Therapy Postcards USPS Every Door Direct Mail

    Marketing Consultation | Printing | Graphic Design | Copywriting | Mailing | USPS Every Door Direct Mail PRICES INCLUDE UPS SHIPPING OR COMPLETE EDDM PREP, POSTAGE, & USPS DELIVERY Physical Therapy Postcards USPS Every Door Direct Mail - PTRM Standard Specifications 
    • Jumbo, 6" x 11" or 8-1/2" x 11" postcard (other EDDM compliant sizes available by request).
    • 16pt coated 2 sides (gloss cover).
    • Banded and bundled in groups of 100 for easy EDDM counting and route tagging.
    • Full Service option includes:
      • Marketing Consultation
      • Graphic Design, copywriting, EDDM mail prep, and delivery to USPS.
  • Physical Therapy Rack Cards

    $132.30$685.82
    Physical Therapy Rack Cards - 2-sided, 4-color, graphic design, copywriting, and FREE shipping. Not your Staples or VistaPrint flimsy quickie - This is a PT marketing tool, designed for you by physical therapy marketing experts. Printing is 4 color front and back with no additional charge. Specifications:
    • 4" x 9" traditional "rack card" size.
    • 16-point coated card stock.
    • Aqueous (AQ) varnished.
  • Physician Mailing List

    $125.00$2,100.00

    Physician Mailing Lists

    PTRM Physician Mailing Lists are ideal for pinpointing and selecting physicians by primary specialty, practice, and geographic location. This ensures that your list will include all the data you need for mailing as well as sales follow up. To get the perfect physician mailing list for your practice, begin by requesting our FREE physician demographic report before ordering. Use our free market research report to refine your selections by primary specialty, practice, and service area.
      All Physician Mailing Lists Include:*

    - Professional Name - Title - Specialty - Type of Practice - Gender - Address - Phone - Company - Primary SIC - Employee Size - Sales Volume

    - Number of Professionals - Office Manager - Medical/dental School Attended - Board Certified - Year of Graduation - Patients Seen Weekly - Prescriptions Per Week - Hospital Name - Delivery Point Bar Code - Carrier Route Code
    *Information available for each record may vary. Want to use your new physician mailing list to set up a powerful physician letter campaign?  
  • Tri-fold Physical Therapy Brochures PRICE INCLUDES UPS SHIPPING Select standard item or request quote for additional sizes, stocks, and finishes. Standard Specifications:
    • Physical therapy marketing experts customize your brochure.
    • 8-1/2" x 11" finished size.
    • Printed in full color.
    • Premium, heavy, 100# gloss text stock, AQ varnish both sides.
  • Scroll down to see complete detail and compare subscriptions. Questions? Open the chat window at the bottom of your screen or call to  talk - (617) 766-1008. Sample Gallery - All Sites Receive Custom Design No payment is required until you approve the site design. To order your custom design, select the "Order Now Pay Later" option at checkout.  

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