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Essential 2: Point of Care Internal Clinic Marketing


Physical therapy marketing – point of care packages – concepts, training, and implementation support. Schedule a PT Referral Machine Point of Care Internal Marketing web event and work on new patient communication strategies. Attendees get tools and support to create their own system.

What is internal marketing?

Physical Therapy Marketing – point of care internal marketing is simply communication, and everything you do communicates. This means all physical therapy clinics need to take control over messaging. Here are examples of Point of Care internal messaging opportunities:

  1. Answering the phone. How you answer the phone impacts booking rates and sets the stage for the entire patient experience. Therefore, it should be systematized.
  2. New patient information. Staff and therapists communicate with new patients. This type of communication impacts service utilization, compliance, and referral rates.
  3. Posters, flyers, brochures, and follow-up messaging. These “point of care” materials help make sure each patient receives the same message at the appropriate time.

Physical Therapy Marketing – point of care internal marketing is the foundation of your patients’ experience and quality control. Your internal marketing system becomes a reflection of your level of care, professionalism, and expertise.

This leads to messaging that makes it instantly evident why your clinic is any better or different than the competition.

Read More:
Essential 2: Internal Clinic Marketing

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Strategic Planning

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Point of Care

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Websites & Digital

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Consumer Marketing

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Physician Marketing

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Project Management

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Print Services

SELECT ANOTHER CATEGORY OR AN INDIVIDUAL COURSE BELOW

  • Physical Therapy Call Training

    Rated 5.0 out of 5 based on 1 ratings
    $1,895.00

    Physical Therapy Call Training Overview:

    Preview The Physical Therapy Call Training & Services Package  To preview the service, order the workshop and select "Order Now, Pay Later." We'll contact you to arrange your free preview. This is a training series (3 sessions) for staff. You can also see more detail about each session at the bottom of this page. The training guides you and your team through a process for setting up incoming call best practices. Participants see an immediate increase in booking rates as well as reduced cancellations after the first session. Your purchase includes three 1-hour online training sessions. Each session will be scheduled at convenient times as you go. Trainings are done with 10-day advance booking. For more information see details at the bottom of the page, call (774) 255-1125, or email ptrmsupport@ptreferralmachine.com
    4.8
    Rated 4.8 out of 5
    4.8 out of 5 stars (based on 38 reviews)
    Excellent84%
    Very good16%
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  • Sale!

    Physical Therapy Clinic Marketing Plans

    Original price was: $3,295.00.Current price is: $1,500.00.

    Physical Therapy Clinic Marketing Plans

    Marketing Plan For Physical Therapy Clinics: This purchase gets you started with your clinic's strategic physical therapy marketing plan (SMP). To learn more about the planning process before ordering, see the details below. Call (617) 766-1008, or email ptrmsupport@ptreferralmachine.com with any questions.

    What's Included With Physical Therapy Clinic Marketing Plans

    1. Local market and competitor analysis.
    2. Clinic marketing assessment and needs analysis.
    3. Patient acquisition strategy.
    4. Marketing and advertising plan.
    5. Marketing budget and Return on Investment projections.
    6. Implementation plan.
  • Physical Therapy Email Marketing System - Run It Yourself Or Subscribe And Let PTRM Handle It Patient Communication | Lead Capture | Patient List Nurturing | Newsletters | Automatic Follow-up | Patient Communication This system allows you and your staff to quickly enter patients and prospects for automated follow-up, bulk email blasts like newsletters, announcements, surveys, and other important clinic communications. Plan pricing depends on the number of subscribers and is billed monthly.  When purchasing, select the number of subscribers for your clinic(s) from the drop down below the chart and proceed to checkout.
    Subscriber List Size Price Per Month
    0-2500 $79
    2500-5000 $99
    5000-7500 $119
    7500-10000 $139
    10000+ Call for pricing
    See a detailed features list below.       
  • Marketing Package Overview:

    Physical Therapy Internal Marketing  Package

    This package includes a training series, strategic consulting, new concept design, and an email marketing system. Each session is scheduled at your convenience as we go. The complete package includes 6 online meetings - 3 for creating the internal marketing system and 3 for Incoming Call Training. In addition to having an immediate impact on revenue, this workshop leads to a solid foundation for success with consumer and physician marketing. Trainings are done with 10-day advance booking at your convenience. For more information see details at the bottom of the page, call (774) 255-1125, or email ptrmsupport@ptreferralmachine.com
    4.8
    Rated 4.8 out of 5
    4.8 out of 5 stars (based on 38 reviews)
    Excellent84%
    Very good16%
    Average0%
    Poor0%
    Terrible0%
  • Physical Therapy Marketing Boot Camp - Complete Series This is a live interactive online workshop series. The series includes five 60-90 minute sessions. After each session, attendees receive a copy of the recorded audio-video, session notes, and action items to work on in their practice between sessions.    
  • Tri-fold Physical Therapy Brochures PRICE INCLUDES UPS SHIPPING Select standard item or request quote for additional sizes, stocks, and finishes. Standard Specifications:
    • Physical therapy marketing experts customize your brochure.
    • 8-1/2" x 11" finished size.
    • Printed in full color.
    • Premium, heavy, 100# gloss text stock, AQ varnish both sides.
  • Scroll down to see complete detail and compare subscriptions. Questions? Open the chat window at the bottom of your screen or call to  talk - (617) 766-1008. Sample Gallery - All Sites Receive Custom Design No payment is required until you approve the site design. To order your custom design, select the "Order Now Pay Later" option at checkout.  

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