| The PTRM Training Curriculum |
| |
Packet 1 |
Introduction - Identifying Goals
Orientation - The PTRM Training Workbook
|
| |
Packet 2 |
This Means War - Defining Your Battle Plan
- Step One: Strategic Plan
- Step Two: Tactical Plan
|
| |
Packet 3 |
Choosing Your Weapons - What Specialties Will You Market? |
| |
Packet 4 |
The Armory - 21 Kinds Of Ammunition - Lock and Load! |
|
Packet 5 |
Boot Camp - Get In Shape Before Going To Battle
- 25 Headliners
- 10 Educate Points
- 4 Irrestible Calls to Action (Offers)
- 5 Eye-catching photos
|
|
Packet 6 |
The First Battle, Take That Hill! Your 60 Second Elevator Pitch |
|
Packet 7 |
Call In The Infantry - Create A Patient Info Pack Storyboard
(Even the physicians will want you fighting for them with this explosive tool!) |
|
Packet 8 |
Time For Air Support - The Physician Letter Series |
|
Packet 9 |
Take No Prisoners - Start Your Direct To Consumer Battle |
|
Packet 10 |
Mapping The Advance - Be Ready To Track Results |
|
Packet 11 |
Take Command Of The Division And Lead The Troops - Systematizing Your Plan |
|
Packet 12 |
Wrapup - Make Sure You Have The Tools And Support To Win All Future Battles |