"So what's so special about a PT Referral Machine practice brochure? Can't anybody write a description of who we are and what we do, and then have a printer or graphic designer lay it out so that it looks good?"
Sure, that's OK, but your practice brochure can (and should) be much more than a menu board of services, tag line, and pictures of the facilty and staff - it should be part of an integrated system that...
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Distinguishes your practice from the competition so the reader draws the conclusion that you are the expert, and the obvious choice.
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Functions as an important resource for patients and referral sources.
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Works together with all other materials to insure the strategic message is consistent and powerfully stated.
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Looks like it was designed by graphics experts, not like it was cut and pasted in WORD.
Your clinic brochure includes:
- Executive level strategic consulting to determine the key points of emphasis.
- Professional copywriting under the direction of the strategic consultant.
- Professional graphic design using the latest marketing strategies.
- Print ready file format.
- Web ready file format.
- Content updates as required.
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